Senior Director, Marketing — Hybrid Life Sciences Leader

AstraZeneca GmbH; Wilmington (DE); Hybrid; USD 180,000 - 240,000; Full time

Job summary

AstraZeneca in Wilmington is seeking a Senior Director, Marketing to lead the Renal Brand strategy within the Renal Marketing Team. The role requires strategic thinking, collaboration across functions, and a track record in commercial leadership.

You will drive brand planning, engage with KOLs, and oversee multi-channel campaigns to meet business objectives. You will thrive in a fast-paced environment, leading cross-functional teams, managing budgets, and aligning sales, finance, and supply to

Qualifications

• Bachelor’s degree required.
• 8+ years of experience in pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience.
• Including 5 years of commercial experience.
• Proven leadership capabilities and/or people management experience.

Responsibilities

• Uses a rigorous, scientific approach to understand and adapt to complex environments; leads the creation of evidence-based content for target audiences.
• Leads development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans.
• Builds Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach and credibility.
• Oversees multi-channel media measurement and analytics plans with KPI frameworks and dashboards.
• Delivers innovative marketing approaches, including data-driven social media strategies and diverse consumer segments.
• Assesses marketing impact, tests-and-learns, and pivots to maximize outcomes.
• Manages cross-functional brand P&L targets and ensures ROI and financial accountability.
• Understands and communicates sales performance and forecasting targets; partners with Sales, Finance, and Supply for demand planning.
• Fosters growth mindset, learning agility, and entrepreneurial thinking across the team and partners.
• Translates ideas from concept to execution, including pilots, scale-up, and post-launch optimization.
• Anticipates trends and market dynamics to inform strategy, positioning, and investments.
• Leverages new technology platforms and data insights to personalize engagement and accelerate performance.
• Leads with resilience and empowers teams to take ownership and deliver high-impact outcomes.
• Drives performance through clear objectives, coaching, and cross-functional delivery.
• Identifies and sustains alliances across the enterprise and ecosystem.
• Champions inclusion and belonging to shape strategy and talent decisions.
• Acquires and develops marketing talent for current and future needs.

Skills

Leadership

Cross-functional collaboration

Strategic thinking

Communication

Problem solving

Education

Bachelor's Degree

Advanced Degree in Business/Marketing/Science

Job description

AstraZeneca in Wilmington is seeking a Senior Director, Marketing to lead the Renal Brand strategy within the Renal Marketing Team. The role requires strategic thinking, collaboration across functions, and a track record in commercial leadership.

You will drive brand planning, engage with KOLs, and oversee multi-channel campaigns to meet business objectives. You will thrive in a fast-paced environment, leading cross-functional teams, managing budgets, and aligning sales, finance, and supply to