Senior Director, Brand Strategy & Growth

AstraZeneca; Wilmington (DE); Hybrid; USD 180,000 - 270,000; Full time

Job summary

AstraZeneca in Wilmington is seeking a Senior Director of Marketing to lead the Renal Marketing Team and drive strategic brand leadership. You will shape positioning, messaging, and go-to-market plans to meet business objectives while building strong KOL advocacy and cross-functional collaboration.

You will oversee multi-channel measurement, data-driven social strategies, and ROI-focused execution. The role emphasizes leadership, scale-up of pilots, and fostering an inclusive, high-performance

Qualifications

• Bachelor's degree required; 8+ years in pharma/healthcare/scientific sectors.
• Minimum 5 years of commercial experience.
• Proven leadership capabilities and people management.
• Advanced degree in Business, Marketing, or Science desirable.
• Strong presentation, storytelling and executive presence.
• Ability to navigate ambiguity.
• First-line leader experience and team development.
• Experience leading brand strategies and cross-functional execution.

Responsibilities

• Leads development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives.
• Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption.
• Oversees multi-channel media measurement and analytics, ensuring KPI frameworks and insights inform optimization.
• Delivers data-driven marketing approaches, including social media strategies tailored to diverse consumer segments.
• Assesses marketing impact and pivots to maximize outcomes with tests and learnings.
• Manages cross-functional brand P&L expense targets with ROI discipline.
• Partners with Sales, Finance, and Supply to align demand planning and communicating sales performance.
• Fosters growth mindset, learning agility, and entrepreneurial thinking across the team.

Skills

Leadership capabilities

Strategic thinking

Communication

Collaboration

People management

Education

Bachelor's Degree

Advanced Degree in Business, Marketing, or Science

Job description

AstraZeneca in Wilmington is seeking a Senior Director of Marketing to lead the Renal Marketing Team and drive strategic brand leadership. You will shape positioning, messaging, and go-to-market plans to meet business objectives while building strong KOL advocacy and cross-functional collaboration.

You will oversee multi-channel measurement, data-driven social strategies, and ROI-focused execution. The role emphasizes leadership, scale-up of pilots, and fostering an inclusive, high-performance