Senior Director Marketing

Bimbo Bakeries USA; Irving (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Bimbo Bakeries USA is seeking a Senior Director of Marketing in Irving, Texas who will lead the development and execution of the marketing plan for the brand. The ideal candidate will create strategies to position the brand effectively and manage key initiatives while owning the brand’s P&L.

The role requires strong collaboration with sales, operational groups, and cross-functional teams to drive successful execution and innovation pipeline development.

Qualifications

• 10+ years of experience in consumer packaged goods (CPG) or related fields.
• Experience managing multiple direct reports.
• Excellent written, oral, and formal communication skills.

Responsibilities

• Lead marketing plan development and execution for BBU’s Brand.
• Collaborate with operational groups to ensure strategy execution.
• Analyze market data to develop a strategic vision for the brand.

Skills

Project management skills

Cross-functional team leadership

Market analysis

Strategic planning

Creative problem solving

Education

Bachelor's Degree

MBA Preferred

Job description

Position Summary:

The Senior Director of Marketing will lead the marketing plan development and execution of BBU’s Brand’s business. The candidate will create the strategies for the Brand, position and market the brand, create an innovation pipeline for the brand, and manage key initiatives.

The candidate must socialize brand strategies throughout the commercial organization, including our Field and Customer Sales teams and our supporting organizations, including Revenue Growth Management, DSD Excellence, and Shopper Marketing. The candidate will work collaboratively with these groups to ensure the most impactful commercial business plans for the brand’s business.

The candidate must work collaboratively with our Operational Groups, including Manufacturing and Supply Chain to ensure the execution of strategies and initiatives important to the Entenmann’s business.

The candidate will collaborate with R&D, Technical Services, our plants and co-packing partners, to refine existing product offers and develop new products for launch in the market.

The candidate will own the P&L for the Brand’s business and will create business plans in conjunction with our Finance teams. That plan will be reviewed, analyzed, and refined on an on-going basis, in conjunction with those Finance teams.

The candidate must provide project management, strategic planning, and implementation support for key initiatives. This includes ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and personnel talents and technology to implement solutions.

Key Job Responsibilities

• Develop and execute brand planning and marketing mix elements for the Brand.
• Proactively scan the marketplace and industry for areas of competitive improvement such as packaging innovation, health trends and excellence in operational execution.
• Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand.
• Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization.
• Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio.
• Lead work streams and collaborate with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
• Lead brand management team through critical thinking, strategic decision making, and personal growth development.

Key Behavioral Competencies

• Enterprise Strategy Leadership: Defines and drives long-term portfolio and brand strategy, shaping business direction and influencing enterprise priorities.
• Executive Influence: Shapes decisions at the highest levels through compelling storytelling, strategic clarity, and strong business cases.
• Organizational Leadership & Talent Development: Builds, leads, and evolves high-performing, diverse teams; develops future leaders and drives a strong performance culture.
• Collaboration & Partnership: Builds deep, trust-based relationships across commercial, operational, and global partners to deliver results.

Key Leadership Competencies

• Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History

• Bachelor’s Degree required. MBA Preferred.
• A minimum of 10 years’ experience in related field (CPG, FMCG, Baking, Brand Management, Innovation, Food Manufacturing) or 15 years of combined experience between a related field and relevant education.
• Experience managing multiple direct reports.
• Proven experience in leading cross-functional teams to results. Experience in a matrix corporate environment a plus.
• Project management skills. Ability to manage multiple projects, adjust priorities as needed, and meet deadlines.
• Technical experience a plus (e.g. R&D and/or product development).
• Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
• Ability to influence across the organization at multiple levels.
• Excellent written, oral, and formal communication skills.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodation may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.