Marketing Director

Bimbo Bakeries USA; Irving (TX); On-site; USD 146,900 - 205,700; Full time

Benefits offered by this job

Comprehensive Benefits Package

401k & Company Match

Annual Bonus Eligibility

Paid Time Off

Job summary

Bimbo Bakeries USA in Irving, Texas is looking for a Director of Marketing to lead brand strategies and oversee key initiatives. You'll be responsible for developing marketing plans and ensuring the successful execution of brand projects.

The ideal candidate will possess a Bachelor's Degree, and an MBA is preferred, along with over 10 years of experience in brand management or related fields. Strong project management skills and the ability to foster cross-functional partnerships are essential for success in this role.

Qualifications

• Over 10 years of experience in CPG, Baking, Brand Management or Innovation.
• Project management skills required.
• Ability to lead cross-functional partners in dynamic environments.

Responsibilities

• Lead marketing plan development and execution for BBU’s Brand businesses.
• Develop brand strategies and manage key initiatives.
• Analyze market data to inform future strategy.

Skills

Strategic Leadership

Cross-Functional Leadership

Talent Development

Project Management

Communication Skills

Fluency in Spanish

Education

Bachelor’s Degree

MBA

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.

Salary Range: $146,900 - $205,700. Annual Bonus Eligibility. Comprehensive Benefits Package. Paid Time Off. 401k & Company Match.

Position Summary

The Director of Marketing will lead the marketing plan development and execution of BBU’s Brand businesses. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage key initiatives. The candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross‑functional implementation leadership. Additional responsibilities include ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.

Key Job Responsibilities

• Develop and execute brand planning and marketing mix elements for the Brand.
• Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3‑5 years.
• Advance current new items/projects from current positions to commercialization.
• Track in‑market programs of recent new item launches for all U.S. product segments.
• Assess global new products and assess value/potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
• Lead work streams and collaborate with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
• Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
• Lead brand management team through critical thinking, strategic decision making, and personal growth development.

Key Behavioral Competencies

• Strategic Leadership: Translates market, consumer, and business insights into clear, multi‑year brand and portfolio strategies that drive growth.
• Cross‑Functional Leadership: Aligns diverse stakeholders (Sales, Finance, R&D, Operations) to deliver integrated business outcomes.
• Talent Development: Recruits, coaches, and develops strong marketing talent; builds a pipeline of future leaders.
• Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities.

Leadership Competencies

• Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement – Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Ensures Accountability – Holds self and others accountable to meet commitments.
• Manages Complexity – Makes sense of complex, high‑quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History

• Bachelor’s Degree required. MBA preferred.
• Fluency in the Spanish language is preferred, but not required.
• A minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).
• Experience managing multiple direct reports.
• Project management skills.
• Ability to lead cross‑functional partners.
• Technical experience a plus (baking background).
• Strong work ethic, flexibility and ability to multi‑task required in fast‑paced DSD fresh bakery category.
• Candidate must have strong communication skills.

The physical and mental demands described in this posting are representative of those that must be met by an associate to successfully perform the essential functions of the job. Reasonable accommodation may be requested to enable qualified individuals with disabilities to perform the essential functions of the job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.