Senior Director Corporate Affairs

Bimbo Bakeries USA; Irving (TX); On-site; USD 105,100 - 147,100; Full time

Benefits offered by this job

Salary Range: $105,100 – $147,100

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA in Irving, TX, seeks a senior communications leader to protect and advance associate engagement and the company's reputation. This role advises the executive team, navigates a global matrix, and aligns national, business unit, and functional communications with company priorities.

You will drive frontline and enterprise communications, lead crisis responses, shape external narratives, and develop a high-performing team.

Qualifications

• Bachelor's degree in Communications or related field.
• 15 years of progressive communications experience, with 3–5 years in a senior leadership role at a large, complex organization (10,000+ associates).
• Demonstrated experience developing frontline and associate communications strategies in manufacturing, distribution, retail, or similarly distributed environments.
• Proven ability to navigate and influence in a global matrix organization, building alignment without direct authority.
• Track record leading crisis response and protecting organizational reputation in regulated or high‑scrutiny environments.
• Deep experience driving communications through enterprise transformation and significant organizational change.

Responsibilities

• Executive advisory and leadership alignment with the U.S. company President and senior leadership.
• Internal communications and associate engagement across multi-site environments with collective bargaining.
• Content creation and editorial leadership for internal/external audiences including executive communications and leadership messaging.
• Transformation and change communications for company-wide initiatives.
• Frontline communications strategy reaching hourly and frontline workforces across channels.
• External reputation and media relations to shape and protect the company narrative.
• Crisis and issues management with Legal, PEOPLE, and Operations collaboration.
• Cross-functional partnership with PEOPLE, Finance, Sales, Operations, Transformation Office, and Marketing.
• Global matrix navigation to balance global standards with local relevance.
• Team leadership and development with a culture of excellence.

Education

Bachelor's degree in Communications or related field

Job description

Position Summary

This senior leadership role is responsible for protecting and advancing associate engagement and the company's reputation through clear, credible, and strategically aligned communications. This individual serves as a trusted advisor to the executive team and operates effectively across a global matrix organization – aligning national, Business Unit, and functional communications with company priorities while navigating competing stakeholder needs. The role requires a blend of detailed strategy and on-the-ground execution, deep experience communicating to large, distributed, and frontline workforces, and the ability to advise executives, direct crisis responses, or develop communications that reach a manufacturing floor.

Key Responsibilities

• Executive advisory and leadership alignment. Serve as a strategic communications advisor to the U.S. company President and senior leadership team, translating complex business priorities into clear, consistent narratives that align leaders on business and cultural priorities and move the organization forward.
• Internal communications and associate engagement. Lead enterprise internal communications programs that build organizational alignment, reinforce culture, and sustain trust across all levels of the business, including complex, multi-site environments with collective bargaining agreements.
• Content creation and editorial leadership. Set the standard for communications quality across the function. Lead the development of high-impact content for internal and external audiences – including executive communications, town hall materials, corporate narratives, press materials, digital content, and leadership messaging – ensuring every output is clear, on‑brand, and purpose-driven.
• Transformation and change communications. Develop and execute communications strategy for company‑wide transformation initiatives, mobilizing associates around strategic change management, cultural evolution, and performance priorities.
• Frontline communications strategy. Design and lead communications strategies that reach and resonate with large hourly and frontline workforces, including field-based sales, manufacturing, and distribution associates. Develop channel strategies, messaging frameworks, and manager enablement tools that bridge the gap between corporate strategy and the frontline.
• External reputation and media relations. Oversee earned media strategy, spokesperson development, and proactive PR to drive sustained corporate and trade coverage, shaping and protecting the company's external narrative across consumer, industry, and other relevant audiences.
• Crisis and issues management. Lead communications response for high‑impact crises including product recalls, regulatory events, cyber incidents, and workforce issues. Serve as a calm, credible presence under pressure, partnering with Legal, PEOPLE, and Operations to protect trust and business continuity.
• Cross‑functional partnership. Build trusted working relationships across PEOPLE, Finance, Sales, Operations, Transformation Office, and Marketing, serving as a communications partner, not just a service provider, at every level of the organization.
• Global matrix navigation. Partner with global communications, regional business units, and functional leadership to ensure message alignment and execution, building productive relationships across geographies and levels while balancing global standards with local relevance.
• Team leadership and development. Lead and develop a high‑performing communications team, fostering a culture of excellence, accountability, and creative rigor by setting clear expectations, investing in talent growth, and delivering results with minimal agency reliance.

Leadership Competencies

• Situational Adaptability: Adjusts approach and attitude in real time according to the changing demands of different situations.
• Manages Ambiguity: Operates effectively even when things are not certain or the way forward is not clear.
• Drives Engagement: Creates a climate where people are motivated to do their best and help the organization achieve its objectives.
• Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Challenges and Aligns: Challenges Grupo Bimbo to achieve better results aligned with the Business Plan.
• Manages Complexity: Makes sense of complex, high‑quantity, and sometimes contradictory information to solve problems effectively.
• Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies.

Education & Work History

• Bachelor's degree in Communications or a related field required.
• 15 years of progressive communications experience, with at least 3–5 years in a senior leadership role at a large, complex organization (10,000+ associates).
• Demonstrated experience developing frontline and associate communications strategies in manufacturing, distribution, retail, or similarly distributed environments.
• Proven ability to navigate and influence in a global matrix organization, building alignment without direct authority.
• Track record leading crisis response and protecting organizational reputation in regulated or high‑scrutiny environments.

Technical Skills

• Deep experience driving communications through enterprise transformation and significant organizational change.
• Exceptional written and verbal communications skills; strong executive presence and ability to influence at the highest levels.
• Experience in CPG, manufacturing, or another complex, consumer‑facing industry preferred.

Benefits

• Salary Range: $105,100 – $147,100
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.