Senior Director, Marketing

Vail Resorts; Broomfield (CO); Remote; USD 168,000 - 216,000; Full time

Job summary

A leading company in the winter sports industry seeks a Senior Director of Ski & Ride School Marketing. This role involves creating and executing data-driven marketing strategies to drive revenue growth across their destination resorts. Ideal candidates will possess strong analytical skills and a proven leadership track record in driving business strategies while collaborating across functions.

Benefits

Ski/Mountain Perks: Free passes for employees

Discounted lift tickets for friends and family

Free ski lessons

Employee discounts on lodging, food, and gear

401(k) Retirement Plan

Employee Assistance Program

Health, Dental, and Vision Insurance

Critical Illness and Accident plans

Qualifications

• 10+ years of experience in driving revenue.
• 5+ years in leadership roles managing teams.
• Successful track record in data-driven business strategies.

Responsibilities

• Define and align data-driven revenue growth strategy.
• Create guest-centric go-to-market plans.
• Lead cross-functional teams and manage complex projects.

Skills

Analytical business acumen

Consumer-facing commercial leadership

Data-driven strategy development

Job description

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Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Senior Director of Ski & Ride School Marketing is responsible for creating the data and insight-driven marketing strategy to grow revenue for Vail Resorts’ Ski & Ride School line of business.

This role will be responsible for driving revenue growth by defining product strategy and marketing plans leveraging a deep, data-driven understanding of the Ski & Ride School guest across our North American destination resort portfolio, including guest segments, performance trends, and addressable markets. This leader will work cross-functionally with leaders in Resort Operations, Guest Analytics, Guest Services, Marketing and other areas of the business to effectively define, align, execute and scale strategic plans. This leader will directly manage a core team of marketers to define the data-driven product and go-to-market strategy and ensure strong strategic execution through partner teams across Paid and Owned Channels, and partner closely with Ski & Ride School Operations to drive innovation for future growth.

The ideal candidate is an experienced, high potential leader of businesses and teams, with a minimum of 10 years of revenue-driving business leadership and at least 5+ years as a leader of teams. This leader must have strong analytical business acumen, consumer-facing commercial leadership, and a track record of developing strategies that turn data and insights into compelling plans to influence guest behavior and drive material business outcomes. This leader will need to work effectively in a highly matrixed environment, building strong relationships and trust with VP and executive leaders, peers, and partners across levels.

Job Responsibilities:

• Ownership of defining and aligning the data and insight-driven revenue growth strategy for the Ski & Ride School line of business
• Accountability for revenue performance drivers, working with high agility to continually optimize to drive results in-season
• Create compelling, guest-centric go-to-market plans leveraging paid, owned and earned channels and working very collaboratively with marketing teams across the enterprise
• Attract, hire and develop top talent to serve the needs of the business
• Lead cross-functionally, influencing VP and Executive Committee stakeholders with data, and draw clear narratives from complex data sets
• Manage complex projects and partner with cross-functional teams to deliver results in a fast-paced, results-oriented environment
• Lead with curiosity, demonstrating ability to self-direct learning and navigate a complex business and stakeholder environment

Job Requirements:

• 10+ years experience and proven track record owning and driving results
• 5+ years as a leader of individuals and teams; track record of developing self and others for growth
• Proven track record developing data-driven business strategies that are translated into compelling go-to-market plans with measurable outcomes
• Continuously adapts to change, navigates ambiguity, and continuously improves strategy and execution to influence the best possible outcome

The expected Total Compensation for this role is$168,719.90 - $215,519.71 Per Annum + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 508318
Reference Date:05/09/2025
Job Code Function:Marketing