Senior Director: Marketing

Vail Resorts; Broomfield (CO); Remote; USD 168,000 - 216,000; Full time

Job summary

A leading company in the ski and ride industry is seeking a Senior Director to drive marketing strategies for its Ski & Ride School. The successful candidate will leverage data analytics to develop innovative strategies that enhance guest experiences and business growth. This role involves significant collaboration across business functions and managing a dynamic team.

Benefits

Free ski passes and discounted tickets

401(k) Retirement Plan

Health, Dental, and Vision Insurance options

Employee Assistance Program

Excellent training and professional development

Qualifications

• 10+ years experience in revenue-driving business leadership.
• 5+ years leading teams with a focus on development and growth.
• Proven record of translating data into market strategies.

Responsibilities

• Drive revenue growth strategies for Ski & Ride School.
• Manage a core team of marketers to execute strategies.
• Collaborate cross-functionally to enhance guest experiences.

Skills

Analytical Business Acumen

Consumer-Facing Leadership

Data-Driven Strategy Development

Project Management

Job description

For the third consecutive year, Newsweek names Vail Resorts as one of 2025 Most Trustworthy Companies in America. Learn more here.

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Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Senior Director of Ski & Ride School Marketing is responsible for driving and achieving the short and long-term strategic plan and revenue for the Ski and Ride School line of business.

This role will be responsible for driving revenue growth by defining product strategy and marketing plans leveraging a deep, data-driven understanding of the Ski & Ride School guest across our North American destination resort portfolio, including guest segments, performance trends, and addressable markets. This leader will work cross-functionally with leaders in Resort Operations, Guest Analytics, Guest Services, Marketing and other areas of the business to effectively define, align, execute and scale strategic plans. This leader will directly manage a core team of marketers to deliver the data-driven go-to-market strategy, digital experience roadmap, commercial product strategy and ecommerce launch process, and partner closely with Resort Operations and Guest Analytics to drive innovation for future growth.

The ideal candidate is an experienced, high potential leader of businesses and teams, with a minimum of 10 years of revenue-driving business leadership and at least 5+ years as a leader of teams. This leader must have strong analytical business acumen, consumer-facing commercial leadership, and a track record of developing strategies that turn data and insights into compelling plans to influence guest behavior and drive material business outcomes. This leader will need to work effectively in a highly matrixed environment, building strong relationships and trust with VP and executive leaders, peers, and partners across levels.

Job Responsibilities:

• Understand the full Ski & Ride School P&L across the total business, regions and most material destination resorts
• Drive understanding and own the narrative around key performance drivers – in the current year and over historical time horizon
• Develop innovative strategies, products and marketing tactics to achieve the in-year and VR2030 long range plan results
• Attract, hire and develop top talent to serve the needs of the business
• Lead cross-functionally, influencing VP and Executive Committee stakeholders with data, and draw clear narratives from complex data sets
• Manage complex projects and partner with cross-functional teams to deliver results in a fast-paced, results-oriented environment
• Leverage first-party data and enhance with insights from NPS, survey results and industry reports to understand, predict and influence guest behavior
• Drive strong test & learn plans to make data-driven decisions to drive business outcomes
• Create compelling, guest-centric go-to-market plans leveraging paid, owned and earned channels and working very collaboratively with marketing teams across the enterprise
• Lead with curiosity, demonstrating ability to self-direct learning and navigate a complex business and stakeholder environment
• Prioritize work effectively across the team to deliver the highest-priority outcomes; lead with positivity and agility in a dynamic business environment
• Build, mentor and manage a team of high-performing employees

Job Requirements:

• 10+ years experience and proven track record owning and driving results
• 5+ years as a leader of individuals and teams; track record of developing self and others for growth
• Proven track record developing data-driven business strategies that are translated into compelling go-to-market plans with measurable outcomes
• Continuously adapts to change, navigates ambiguity, and continuously improves strategy and execution to influence the best possible outcome

The expected Total Compensation for this role is$168,719.90 - $215,519.71 Per Annum + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 508318
Reference Date:05/09/2025
Job Code Function:Marketing