Senior Director, Launched-Brand Consumer Insights

705 Lilly USA, LLC; Indianapolis (IN); On-site; USD 167,000 - 244,000; Full time

Job summary

Lilly is seeking a Senior Director, Consumer Market Research to lead launched-brand consumer insights and DTC research. The role anchors the analytics partnership, guiding creative testing, message refresh, and social listening across a portfolio of products.

Responsibilities include shaping patient experience research, managing budgets, and developing talent while advancing AI-enabled research for faster, data-driven decisions.

Qualifications

• Bachelor's degree.
• Minimum of 5 years of experience in market research or a related insight-generating function.
• MBA, Master of Marketing Research, or other advanced degree a plus.
• Ability to influence senior individuals and teams without direct authority.

Responsibilities

• Own consumer / DTC research for launched brands across the portfolio — creative, copy, and concept testing, campaign development and evolution, message refresh, and DTC claims testing.
• Own consumer and patient experience research for launched brands — users / non-users, experience and journey research, patient-support and community research, and NPS / reputation.
• Own launched-brand DTC creative and campaign research — including creative for launched brands that began as innovation-readiness work.
• Partner with the Consumer & Media analytics lead to augment the analytics with the deep consumer 'why' and the primary research needed.

Skills

Market research

Influence senior teams

AI in research

DTC/Brand research

Education

Bachelor's degree

Job description

Lilly is seeking a Senior Director, Consumer Market Research to lead launched-brand consumer insights and DTC research. The role anchors the analytics partnership, guiding creative testing, message refresh, and social listening across a portfolio of products.

Responsibilities include shaping patient experience research, managing budgets, and developing talent while advancing AI-enabled research for faster, data-driven decisions.