Senior Director, Consumer Launched Product Market Research

705 Lilly USA, LLC; Indianapolis (IN); Vor Ort; USD 167.000 - 244.000; Vollzeit

Zusammenfassung

Lilly is seeking a Senior Director, Consumer Market Research to lead launched-brand consumer insights and DTC research. The role anchors the analytics partnership, guiding creative testing, message refresh, and social listening across a portfolio of products.

Responsibilities include shaping patient experience research, managing budgets, and developing talent while advancing AI-enabled research for faster, data-driven decisions.

Qualifikationen

• Bachelor's degree.
• Minimum of 5 years of experience in market research or a related insight-generating function.
• MBA, Master of Marketing Research, or other advanced degree a plus.
• Ability to influence senior individuals and teams without direct authority.

Aufgaben

• Own consumer / DTC research for launched brands across the portfolio — creative, copy, and concept testing, campaign development and evolution, message refresh, and DTC claims testing.
• Own consumer and patient experience research for launched brands — users / non-users, experience and journey research, patient-support and community research, and NPS / reputation.
• Own launched-brand DTC creative and campaign research — including creative for launched brands that began as innovation-readiness work.
• Partner with the Consumer & Media analytics lead to augment the analytics with the deep consumer 'why' and the primary research needed.

Kenntnisse

Market research

Influence senior teams

AI in research

DTC/Brand research

Ausbildung

Bachelor's degree

Jobbeschreibung

Company Overview

At Lilly, we unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

We're looking for people who are determined to make life better for people around the world.

Position Overview

The Senior Director, Consumer Market Research is the lead of consumer and DTC market research for launched products, within CIA's Consumer & Media Integrated Insights team. The role owns the deep consumer insights and research that show how launched brands across the portfolio reach, persuade, and serve patients and consumers — creative and campaign development and testing, message refresh and DTC claims, consumer and patient experience, and social listening. This is a function-based role, not a therapeutic-area one. Consumer & Media uses an analytics-led model. Consumer & Media analytics owns the business relationship — the single point of contact for consumer and DTC marketing — and answers how much and where through media and marketing measurement (cross-media, brand lift, marketing-mix modeling) and campaign performance. Consumer Market Research does not own the relationship; it augments the analytics with the deep consumer “why” and the primary research the business needs. Analytics identifies what is happening in-market; consumer research explains why it lands and what will move it — together one connected point of view. Consumer & Media takes over from the therapeutic area Strategic Intelligence teams on the US direct-to-consumer side when a product launches. The SI teams own the pre-launch strategic consumer work — market and customer understanding, target patient, and positioning. Once positioning and target patient are set and a brand goes to market, this work owns the in-market consumer research for that brand — including launched-brand DTC creative and campaign research (even where that creative began as innovation-readiness work), which sits in Consumer & Media rather than with the pre-launch teams. Consumer Market Research owns the framing, judgment, and interpretation of this work; scale, standards, and execution are drawn from the center. The standardized consumer brand-health and continuous trackers are run by the MR Center of Excellence (this role interprets them for launched brands rather than running them); methods, panels, and fielding are drawn from the MR Center of Excellence and executed through external vendors, the shared LBI market-research pool, and AI tools.

Responsibilities

• Own consumer / DTC research for launched brands across the portfolio — creative, copy, and concept testing (including pool-out and optimization), campaign development and evolution, message refresh, and DTC claims testing.
• Own consumer and patient experience research for launched brands — users / non-users, experience and journey research, patient-support and community research, and NPS / reputation — and consumer social listening for launched brands.
• Own launched-brand DTC creative and campaign research — including creative for launched brands that began as innovation-readiness work — and cross-brand and masterbrand consumer campaign research.
• Partner with the Consumer & Media analytics lead, who owns the business relationship: augment the analytics with the deep consumer “why” and the primary research the business needs, form time-boxed teams around the decisions that matter, and reconcile where research and measurement agree, conflict, or need triangulation before they reach senior stakeholders.
• Bring the voice of the consumer and patient into consumer and DTC marketing strategy through the analytics partnership — as a driver of patient reach and better patient outcomes.
• Pick up each brand from the therapeutic area Strategic Intelligence team once positioning and target patient are complete, so the pre-launch strategy carries cleanly into in-market research; keep a clean seam — SI owns pre-launch strategic consumer work, Consumer & Media owns post-launch, in-market consumer / DTC research.
• Interpret the consumer brand-health and campaign trackers — run centrally by the MR Center of Excellence — for launched brands, and draw on the Center of Excellence for research methods, quality standards, vendor and panel governance, and specialized techniques, working with external vendors and the shared LBI pool within that governance.
• Set clear expectations and participate in budget ownership at the team level — managing the prioritization and allocation of people, time, and research spend across the consumer-research agenda — within the overall budget owned by the Associate Vice President, Consumer & Media Integrated Insights.
• Coach and develop the consumer market-research team, including in matrixed relationships without direct reporting authority, and take accountability for developing talent that advances into broader business or CIA leadership roles.
• Model and reinforce a “one team” culture across consumer research, media measurement, and analytics, reducing duplication of effort and competition for business attention.
• Hold the team accountable for operating in new, optimized ways aligned with CIA's agentic strategy.
• Work AI-first by default — apply synthetic and AI-enabled methods (e.g., synthetic respondents, AI creative pre-testing) to accelerate early-stage, exploratory, and standard research, reserving human-led primary research for the highest-stakes decisions and applying human-in-the-loop validation.
• Serve as the craft steward for consumer / DTC research methods and quality, and represent consumer-research needs in shaping CIA's broader AI/agentic roadmap.

Basic Qualifications

• Bachelor's degree.
• Minimum of 5 years of experience in market research or a related insight-generating function.

Qualified applicants must be authorized to work in the United States on a full time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Additional Skills / Preferences

• MBA, Master of Marketing Research, or other advanced degree a plus.
• Ability to influence senior individuals and teams without direct authority, and to navigate ambiguity and complex, matrixed stakeholder landscapes.
• Deep consumer / DTC and creative-testing expertise; experience with brand-health tracking, media measurement, and campaign performance, with working fluency in analytics and media measurement.
• Demonstrated experience partnering with analytics or measurement teams to bring research and measurement together into one point of view, including in a model where the role augments rather than owns the stakeholder relationship.
• Experience applying AI tools within consumer research (synthetic respondents, AI creative pre-testing, automated analysis, agentic approaches).
• Experience supporting product launches and the in-market strategy that follows; relevant therapeutic area experience a plus.
• Familiarity with DTC / consumer marketing, omnichannel, and media, and with regulatory (MLR) constraints on consumer-facing research.

Additional Information

• 5-20% travel depending on business need.
• Lilly may provide support for or sponsor work authorization or visas for this role for internal applicants only Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $166,500 - $244,200 Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe! #WeAreLilly