Senior Integrated Marketing Lead - 360 Campaigns

JCPenney; Dallas (TX); On-site; USD 100,000 - 157,500; Full time

Job summary

A major retail corporation seeks a Senior Manager of Integrated Marketing to develop and lead strategies across customer touchpoints. This role requires over 7 years in integrated marketing with a strong track record in executing multi-channel campaigns. Candidates must possess excellent project management skills and the ability to collaborate across diverse teams. This position offers a salary range of $100,000 to $157,500 per year.

Qualifications

• 7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods.
• Proven track record of developing and executing cross-channel campaigns that drive results.
• Strong understanding of media planning, creative development, and retail marketing cycles.

Responsibilities

• Develop and lead integrated marketing strategies.
• Translate brand priorities into campaign briefs.
• Oversee campaign timelines, budgets, and resource allocation.

Skills

Integrated marketing

Brand strategy

Project management

Communication

Creative thinking

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Job description

A major retail corporation seeks a Senior Manager of Integrated Marketing to develop and lead strategies across customer touchpoints. This role requires over 7 years in integrated marketing with a strong track record in executing multi-channel campaigns. Candidates must possess excellent project management skills and the ability to collaborate across diverse teams. This position offers a salary range of $100,000 to $157,500 per year.