Senior Director, Integrated Investment

Interpublic; United States; On-site; USD 185,000 - 200,000; Full time

Job summary

Omnicom Media is seeking a Senior Director, Integrated Investment to lead client media spends across TV, Print and Digital, acting as the integrated buying leader to deliver holistic investment solutions.

The role requires building trust-based client relationships, driving cross-channel strategy, and elevating partner collaborations. It offers senior leadership exposure and opportunities to innovate across media channels.

Qualifications

• Strong operational capabilities.
• Experience developing TV/Digital solutions for clients with consideration of the unique (and combined) roles played by different channels within an overall communications solution.
• Strong media marketplace knowledge and consideration of what drives the most successful consensus between media partners, clients and agencies.
• High level sales and marketing relationships with all major media partners.
• Ability to build strong, trust-based relationships with clients, to make an impact on their business, and to showcase the talent and accomplishments of your entire team(s).
• Excellent written and verbal communication and presentation skills.
• Exceptional management, organizational and responsiveness skills.

Responsibilities

• Partner with Strategy, Analytics and Business leaders to build outstanding relationships with clients based on trust, advocacy in the marketplace and a clear understanding of clients’ business objectives.
• Articulate and synthesize various trends and behaviors emerging in the marketplace to ensure our teams make them real in recommendations to clients.
• Facilitate “intelligent investment” techniques across partner evaluation, partnership development, negotiation, and stewardship, to deliver maximum strategic value and efficiency.
• Elevate media partner relationships to drive client opportunities, first looks, break through barriers, etc.
• Ensure every specialist Investment team is regularly applying best in class tools and processes to deliver recommendations that drive client KPI’s and business objectives.
• Act as a catalyst for innovation & experimentation that drives cutting edge Investment solutions
• Develop creative, cross-channel partnership solutions, amplified across all paid, owned and earned environments
• Drive holistic Video solutions across TV, VOD, Online Video, place-based video, cinema, etc.
• Employ audience-focused strategies that leverage IPG’s proprietary data and technology (e.g., AMP, programmatic) across Digital and Traditional media channels.

Skills

Operational leadership

Media investment strategy

Client relationship building

Cross-channel media planning

Communication & presentation

Job description

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description: Position Overview

The Senior Director, Integrated Investment, is a senior client group leadership role, managing client media spends across TV, Print and Digital specialist groups. The Senior Director, must act as the integrated buying leader for clients, driving collaboration, excellence, and quality of product across all channels to deliver the most strategic, holistic, and integrated investment solutions.

Responsibilities

• Partner with Strategy, Analytics and Business leaders to build outstanding relationships with clients based on trust, advocacy in the marketplace and a clear understanding of clients’ business objectives.
• Articulate and synthesize various trends and behaviors emerging in the marketplace to ensure our teams make them real in recommendations to clients.
• Facilitate “intelligent investment” techniques across partner evaluation, partnership development, negotiation, and stewardship, to deliver maximum strategic value and efficiency.
• Elevate media partner relationships to drive client opportunities, first looks, break through barriers, etc.
• Ensure every specialist Investment team is regularly applying best in class tools and processes to deliver recommendations that drive client KPI’s and business objectives.
• Act as a catalyst for innovation & experimentation that drives cutting edge Investment solutions
• Develop creative, cross-channel partnership solutions, amplified across all paid, owned and earned environments
• Drive holistic Video solutions across TV, VOD, Online Video, place-based video, cinema, etc.
• Employ audience-focused strategies that leverage IPG’s proprietary data and technology (e.g., AMP, programmatic) across Digital and Traditional media channels.

Required Skills and Experience

• Strong operational capabilities
• Experience developing TV/Digital solutions for clients with consideration of the unique (and combined) roles played by different channels within an overall communications solution
• Strong media marketplace knowledge and consideration of what drives the most successful consensus between media partners, clients and agencies
• High level sales and marketing relationships with all major media partners
• Ability to build Strong, trust-based relationships with clients, to make an impact on their business, and to showcase the talent and accomplishments of your entire team(s)
• Excellent written and verbal communication and presentation skills
• Exceptional management, organizational and responsiveness skills

Desired Skills and Experience

• 10+ experience in Media Investment roles
• 5+ years’ experience managing and developing large staffs across multiple teams
• Passion for and experience with instituting TV/Digital go to market structure and approach
• $185,000 - $200,000

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