Senior Director, In-Park Revenue & Guest Experiences

San Diego Zoo Wildlife Alliance; Escondido (CA); On-site; USD 174,000 - 196,000; Full time

Benefits offered by this job

Free admission to San Diego Zoo

Free admission to San Diego Zoo Safari

Family Passes

Complimentary Tickets

Free Parking

Local and In-House Discounts

Employee Assistance Program

Wellness Program

Job summary

San Diego Zoo Wildlife Alliance seeks a Senior Director of In-Park Revenue & Experiences to lead strategic vision, development, and performance of the Safari Park's revenue portfolio while delivering conservation-centered visitor experiences.

They will oversee premium tours and overnight experiences, collaborate across departments, and drive budgeting, pricing, and portfolio optimization to support conservation impact and financial sustainability.

Qualifications

• Bachelor's Degree in Business Administration/Management, Hospitality, Marketing, Finance, or related field preferred.
• Ability to use word processing, financial spreadsheets, and desktop publishing systems.
• Must have basic mathematical aptitude to manage complex budgets.
• Demonstrated ability to work with teams and manage effectively within a diverse environment.
• Able to communicate effectively, both orally and in writing.
• Able to craft a vision and purpose and drive it with the team.

Responsibilities

• Leads the design, development, and evolution of mission-aligned programs, products, and experiences that increase visitor engagement, drive topline revenue, improve operating income, and generate greater financial contribution to SDZWA’s conservation mission.
• Provides strategic leadership and direct oversight of Safari Experiences, including premium tours and overnight experiences. Establishes departmental cohesive vision, develops leaders, builds accountable teams, and ensures safe, efficient, financially sustainable, and guest-centered operations.
• Collaborates across SDZWA with Marketing, Revenue Management, Finance, Merchandising, Business Development, and other partners to develop products and align business capabilities, resources, and priorities in support of Safari Park key performance indicators.
• Leads business planning, budgeting, forecasting, pricing, capacity management, and portfolio evaluation. Uses financial, operational, and visitor data to identify opportunities, optimize performance, allocate resources, and inform strategic decisions.
• Establishes standards that create a cohesive, accessible, and authentic visitor experience across in-park revenue channels. Ensures products and programs consistently reflect the Safari Park’s identity, conservation mission, wildlife care standards, and commitment to world-class service.
• Develops productive relationships with vendors, industry partners, and internal stakeholders; monitors emerging trends and best practices; and identifies innovative opportunities that strengthen the Safari Park’s competitive position, operational capabilities, and long-term financial sustainability.

Skills

Team leadership

Vision & strategy

Communication

Word processing

Financial spreadsheets

Desktop publishing

Mathematical aptitude

Education

Bachelor's Degree in Business/Management related field

Job description

San Diego Zoo Wildlife Alliance seeks a Senior Director of In-Park Revenue & Experiences to lead strategic vision, development, and performance of the Safari Park's revenue portfolio while delivering conservation-centered visitor experiences.

They will oversee premium tours and overnight experiences, collaborate across departments, and drive budgeting, pricing, and portfolio optimization to support conservation impact and financial sustainability.