Director Patient Marketing

MoonLake Immunotherapeutics AG; Florida; On-site; USD 180,000 - 240,000; Full time

Job summary

MoonLake Immunotherapeutics AG is seeking a Director of Patient Marketing to craft and drive the patient marketing strategy for hidradenitis suppurativa, translating patient insights into education, engagement and brand experiences. You will partner with HCP Marketing, Patient Services and cross-functional teams to address barriers across the patient journey.

The role leads patient campaign development, agency management, and budget oversight, ensuring compliant pre/post-approval messaging and a

Qualifications

• Bachelor’s degree is required; an advanced degree is strongly preferred.
• Extensive experience leading patient or consumer marketing in biotechnology or pharmaceuticals.
• Experience translating patient insights into education, campaigns and resources.
• Experience with product launches and cross-functional collaboration.

Responsibilities

• Develop and execute patient marketing strategy for HS launch.
• Lead patient campaigns, messaging, and education resources.
• Coordinate with HCP Marketing, Patient Services, Market Access, Medical and Sales.
• Manage agency, vendor, and budget for patient marketing initiatives.
• Establish KPIs, dashboards, and drive optimization of patient campaigns.

Skills

Strategic marketing

Campaign management

Analytics & insights

Patient journey mapping

Education

Bachelor’s degree

Advanced degree strongly preferred (MSc, MBA, PhD, PharmD, or MD)

Job description

The Director Patient Marketing will develop and execute the patient marketing strategy for the potential launch in hidradenitis suppurativa (HS), translating patient insights into integrated education, engagement, and brand experiences. The role will manage patient campaign development and pull through and messaging, partnering closely with HCP Marketing, Patient Services, Market Access, Medical, and other cross-functional teams to address barriers across the patient journey.

Major Accountabilities

• Patient Campaigns, Messaging & Edication: Contribute to agency briefing, concept development, research-based testing, and execution of branded patient campaigns. Develop clear, accessible educational content and resources that help patients understand HS, prepare for treatment discussions, and navigate their treatment journey.
• Pull Through of Campaign: Lead the pull through of the patient campaign through the development of patient resources including DTC, HCP office materials etc.
• Cross-Functional Partnership & Patient Experience: Align patient plans with HCP Marketing, Patient Services, Market Access, Medical, Sales, and Commercial Operations to create a connected launch experience. Partner with Patient Services on education supporting access, onboarding, and ongoing engagement, and collaborate with Patient Advocacy on appropriate community initiatives. Lead materials through Medical, Legal, and Regulatory review, maintaining clear boundaries between pre-approval disease education and post-approval promotion.
• Agency, Vendor & Budget Management: Lead creative, media, and research partners, setting clear briefs, scopes, timelines, and quality expectations. Manage the patient marketing budget, prioritize investments against launch objectives, and ensure delivery within agreed timelines and budget.
• Performance Measurement & Optimization: Partner with Insights & Analytics to establish launch baselines, KPIs, and dashboards measuring disease and brand awareness, campaign engagement, patient education, and appropriate journey progression. Use research and channel performance to refine messaging, optimize investment, and recommend timely adjustments to the patient marketing plan.

Your profile

Job Requirements

Education:

• Bachelor’s degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

Experience:

• 8+ years of progressive commercial experience in biotechnology or pharmaceuticals, including substantial patient or consumer marketing responsibility.
• Direct experience preparing for and executing a product launch, with demonstrated ownership of patient marketing strategy, campaign development, agency management, and budgets. Experience translating qualitative and quantitative patient research into marketing decisions is required.
• Experience in immunology, dermatology, or a related specialty/chronic disease area preferred. Experience partnering with Patient Services, Market Access, and Patient Advocacy, and working in an emerging commercial organization, is preferred.

Skills/knowledge/behavioural competencies:

• Strong strategic marketing and execution skills, with the ability to turn patient insights, journey mapping, and segmentation into differentiated positioning, compelling creative briefs, accessible education, and integrated campaigns.
• Strong analytical capabilities, including the ability to synthesize research, patient feedback, and campaign performance into actionable recommendations and measurable improvements.

Why us?

An exciting job opportunity awaits you!
MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.
What we offer:
Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
Flexibility and Balance:Enjoy a healthy work-life balance while making meaningful contributions to our team.
Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.