Senior Director, Healthcare Business Development

PACS Group; United States; On-site; USD 100,000 - 160,000; Full time

Job summary

Western Slope Health Center in Placerville, CA is seeking an experienced Director of Business Development to lead marketing, census development, referral relations, and community outreach.

The role focuses on strategic relationship building with hospitals, physicians, discharge planners, healthcare professionals, families, community organizations, and other referral partners to grow census and promote services, while driving public relations and resident experience.

Qualifications

• Proven ability to build relationships with hospitals, physicians, discharge planners, social workers, and senior living communities.
• Strategic thinker with experience in healthcare marketing and census development.
• Excellent communication and public relations skills.

Responsibilities

• Develop and administer business development, marketing, and public relations programs.
• Develop strategies to maintain and increase facility census.
• Build and maintain relationships with referral sources and community partners.
• Maintain a current database of referral sources and contacts.
• Identify new referral opportunities in local healthcare markets.
• Coordinate outreach for new programs, services, and events.
• Represent the center at healthcare networking and community events.
• Create and update promotional materials and information packets.
• Collaborate with leadership to implement marketing and development strategies.
• Support patient experience initiatives and customer satisfaction efforts.

Skills

Relationship building

Healthcare business development

Marketing & PR

Census growth

Networking with referral partners

Job description

Western Slope Health Center in Placerville, CA is seeking an experienced Director of Business Development to lead marketing, census development, referral relations, and community outreach.

The role focuses on strategic relationship building with hospitals, physicians, discharge planners, healthcare professionals, families, community organizations, and other referral partners to grow census and promote services, while driving public relations and resident experience.