Senior Director, HCP Marketing - Transplant Nephrology Launch Leader

Biogen; Cambridge (MA); On-site; USD 234,000 - 322,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life ins.

Tuition reimbursement up to $10,000

401(k) with company matched

Paid vacation and holidays

Job summary

Biogen is seeking a Senior Director of HCP Marketing (Transplant Nephrology) to lead the US HCP activation and education strategy for AMR and MVI, guiding branded and unbranded initiatives across channels.

You will shape a 3-year brand roadmap, activate transplant nephrologists, collaborate with global teams, and build a high-impact marketing function while managing budgets and external partners.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 12+ years of commercial experience, with 8+ years in marketing or marketing adjacent experience in pharma/biotech, including launches.
• Familiarity with US promotional regulatory guidelines and ability to navigate MLR processes.
• Experience in complex/under‑developed therapeutic areas; Transplant, Nephrology or Immunology experience highly preferred.
• Experience designing and driving omnichannel media campaigns including building media plans and data-driven decision making.
• Strong leadership, ability to perform in fast paced environments and influence without authority.
• Strong project and vendor management track record, including resource allocation and fiscal management.
• Ability to travel up to 25%.

Responsibilities

• Serve as U.S. HCP‑lead to develop clear HCP strategy and campaigns.
• Lead marketing efforts to educate and activate transplant nephrologists and HCPs for initial therapies.
• Contribute to a 3-year brand roadmap focusing on education, activation and market maturation.
• Deliver marketing plans that grow product adoption and shape the market beyond core marketing.
• Collaborate with global partners to craft brand identity and unbranded campaigns.
• Partner with Business Intelligence and Operations to gain deep insights on physician audiences.
• Assess competition in AMR/MVI and guide strategy in changing markets.
• Build and lead a marketing team to execute campaigns.
• Be a core member of the US Launch Operating Team.
• Manage budgets and agency partners.

Skills

HCP marketing

Omnichannel campaigns

Leadership

Regulatory knowledge

Vendor management

Strategic planning

Travel readiness

Education

Bachelor's degree

MBA or advanced degree

Job description

Biogen is seeking a Senior Director of HCP Marketing (Transplant Nephrology) to lead the US HCP activation and education strategy for AMR and MVI, guiding branded and unbranded initiatives across channels.

You will shape a 3-year brand roadmap, activate transplant nephrologists, collaborate with global teams, and build a high-impact marketing function while managing budgets and external partners.