Senior Director, HCP Marketing

Vertex Pharmaceuticals LLC; Boston (MA); On-site; USD 190,000 - 240,000; Full time

Job summary

Vertex seeks a proven leader to head the US Pain HCP marketing team for JOURNAVX, shaping strategy and driving campaigns across omnichannel channels.

You will manage cross-functional partnerships, optimize media and digital targeting, and measure ROI to support pre-launch through post-launch activities in a highly regulated environment. Hybrid or on-site work in Boston area with 20-30% travel.

Qualifications

• Bachelor's degree required; 12+ years in healthcare/biopharma marketing with 5+ years in management.
• Proven experience launching HCP promotional programs and leading digital campaigns.
• Strong communication skills and regulatory compliance understanding.

Responsibilities

• Shape and implement omnichannel HCP marketing initiatives.
• Drive tactical brand planning and optimize media and digital targeting.
• Measure ROI and foster cross-functional partnerships to support product launch in a highly regulated environment.

Skills

Healthcare marketing

Biopharma marketing

Leadership

Digital campaigns

Regulatory compliance

Omnichannel strategy

Education

Bachelor's degree

Job description

Role:

Lead the US Pain HCP marketing team for Vertex’s novel pain therapy, JOURNAVX, focusing on strategy development and campaign execution.

Responsibilities:

shape and implement omnichannel HCP marketing initiatives, drive tactical brand planning, optimize media and digital targeting, measure ROI, and foster cross-functional partnerships to support product launch in a highly regulated environment.

Requirements:

Bachelor's degree; 12+ years in healthcare/biopharma marketing, with 5+ years in management; proven experience launching HCP promotional programs and leading digital campaigns; strong communication skills and regulatory compliance understanding.

HighValue:

pain indication, NaV1.8 inhibitor, pre-launch to post-approval stages, omnichannel marketing, digital strategy, team leadership, 20-30% travel.

WorkSetup:

hybrid or on-site