Senior Director, Global Social Media Initiatives

sephora.com; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Sephora seeks a Senior Director, Global Social Media Initiatives to lead the global integrated strategy and development of Sephora's key social and influencer programs. Based in the US, you will oversee flagship programs like Sephora Squad and drive social innovation across markets.

You will partner with Global Brand Marketing and Integrated Marketing teams, collaborate with regional leads, and empower market teams to adopt best practices at scale.

Responsibilities

• Lead and champion Sephora's key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams.
• Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution.
• Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns.

Job description

Job Details

Job ID: 288843

Location: CA-FSC SF Off (0174) – 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Work Location: Hybrid - San Francisco, CA

Role Summary

The Senior Director, Global Social Media Initiatives will lead the global integrated strategy and development of Sephora's key social and influencer programs. Embedded within the US-based Social and Influencer teams and serving as Sephora's lead design market, this role will oversee the global evolution of flagship influencer programs such as the Sephora Squad while spearheading new social initiatives across all Sephora markets. The role requires close collaboration with Global Marketing and Merchandising teams, regional Social and Influencer leads, and senior leadership across the organization to scale social innovation, foster global synergies, and inspire market-based teams to adopt best practices.

What You’ll Do

• Lead and champion Sephora's key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams.
• Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution.
• Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns.