Social Media and Influencer Manager

American International Industries, Inc; Commerce (CA); On-site; USD 70,000 - 110,000; Full time

Job description

American International Industries is calling all fashion‑forward social media enthusiasts! We’re seeking a passionate Social Media and Influencer Marketing Manager with 3-5 years of experience who is savvy with platforms but also has a pulse on the latest trends. If you live and breathe trends, love engaging with diverse audiences, and have a knack for creating compelling content, this is your chance to make your mark in a global beauty company. You’re not just about teamwork; you love taking the reins on your own projects while also vibing with internal and external collaborators. If you’re excited to bring fresh ideas to the table and create impact, let’s make some magic together!

This is a 5-day ONSITE role located in Commerce, CA

Responsibilities

• Plan out and help direct or create original content that will increase KPIs such as reach, impressions, views, and engagement
• Help design and execute influencer marketing campaigns that align with brand objectives, focusing on both organic and paid influencers
• Discover and establish relationships with new organic influencers while maintaining and nurturing relationships with existing influencers
• Monitor, analyze, and report on the performance of influencer campaigns
• Organize and execute product shipments and gift mailers to influencers and brand ambassadors
• Negotiate contracts and manage agreements with larger paid influencers
• Research competitive and social media trends and inform broader marketing team regarding potential opportunities
• Manage content calendar and provide guidance for content creators
• Collaborate closely with Brand Management team to ensure all social media content aligns with brand image

Qualifications

• 3 to 5 years of experience in social media marketing, either at an agency or in-house
• Possess an eye for aesthetic curation and cohesive visual and written storytelling
• Experience with contracts, negotiations and invoicing
• Experience with budget management and reporting on KPIs
• Experience in all major platforms: TikTok, Instagram, Pinterest, Facebook, Twitter, LinkedIn
• Experience in analytics tools such as: Dash Hudson, Hootsuite or Sprout Social
• Experience in influencer or content creator platforms such as: Tagger, Lefty or Perpetua/cobrand
• Strong verbal and written communication skills

Required Skills

• Experience in all major platforms: TikTok, Instagram, Pinterest, Facebook, Twitter, LinkedIn
• Experience in analytics tools such as: Dash Hudson, Hootsuite or Sprout Social
• Experience in influencer or content creator platforms such as: Tagger, Lefty or Perpetua/cobrand
• Strong verbal and written communication skills
• Possess an eye for aesthetic curation and cohesive visual and written storytelling

Preferred Skills

• Experience with contracts, negotiations and invoicing
• Experience with budget management and reporting on KPIsExperience in social media marketing, either at an agency or in-house