Senior Director, Global Myopia Marketing

CooperVision, Inc.; Victor (ID); Sur place; USD 180 000 - 240 000; Plein temps

Résumé du poste

CooperVision, Inc. in Victor, NY, seeks a Global Marketing Director to lead MiSight brand strategy and long-range growth.

This senior role owns brand positioning, develops globally aligned brand platforms, and ensures consistent storytelling across contact lenses, spectacles, and orthokeratology. The role translates strategy into scalable global toolkits and demand-generation frameworks, partnering with Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country teams to drive

Responsabilités

• The MiSight brand positioning and long-range growth strategy
• Development of globally aligned, insight-driven brand platforms
• Integration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)
• Translation of strategy into scalable global toolkits and demand-generation frameworks
• Global accountability for MiSight 1 day brand strategy and performance
• Strategic leadership across myopia management portfolio positioning
• Direct influence on innovation pipeline, lifecycle strategy, and category development
• Extensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country Teams

Description du poste

At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com .

• This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
• This position requires full-time onsite work (5 days per week) in Victor, NY

As the global brand leader, this role owns:

• The MiSight brand positioning and long-range growth strategy
• Development of globally aligned, insight-driven brand platforms
• Integration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)
• Translation of strategy into scalable global toolkits and demand-generation frameworks

The role partners closely with the Global Sr. Director, Myopia Commercial Lead (sales execution, go-to-market models) to ensure brand strategy is effectively activated in-market and delivers against revenue, penetration, and category growth objectives. Specifically, the Global Marketing Director is expected to own:

• Global accountability for MiSight 1 day brand strategy and performance
• Strategic leadership across myopia management portfolio positioning
• Direct influence on innovation pipeline, lifecycle strategy, and category development
• Extensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country Teams

This senior leadership role is responsible for defining and advancing the global brand strategy for CooperVision's Myopia Management portfolio, with primary accountability for MiSight 1 day as the flagship brand. The role will reframe and elevate the category narrative-positioning MiSight not only as a product, but as the continuing foundation of CooperVision's leadership in myopia management. It will drive a unified global brand vision that connects clinical efficacy, practitioner adoption, and parent/patient demand creation.