Global Brand Director: MiSight & Myopia Strategy

CooperVision, Inc.; Victor (ID); On-site; USD 180,000 - 240,000; Full time

Job summary

CooperVision, Inc. in Victor, NY, seeks a Global Marketing Director to lead MiSight brand strategy and long-range growth.

This senior role owns brand positioning, develops globally aligned brand platforms, and ensures consistent storytelling across contact lenses, spectacles, and orthokeratology. The role translates strategy into scalable global toolkits and demand-generation frameworks, partnering with Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country teams to drive

Responsibilities

• The MiSight brand positioning and long-range growth strategy
• Development of globally aligned, insight-driven brand platforms
• Integration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)
• Translation of strategy into scalable global toolkits and demand-generation frameworks
• Global accountability for MiSight 1 day brand strategy and performance
• Strategic leadership across myopia management portfolio positioning
• Direct influence on innovation pipeline, lifecycle strategy, and category development
• Extensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country Teams

Job description

CooperVision, Inc. in Victor, NY, seeks a Global Marketing Director to lead MiSight brand strategy and long-range growth.

This senior role owns brand positioning, develops globally aligned brand platforms, and ensures consistent storytelling across contact lenses, spectacles, and orthokeratology. The role translates strategy into scalable global toolkits and demand-generation frameworks, partnering with Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country teams to drive