Brand Manager, Global Portfolio Marketing

CooperVision, Inc.; Victor (ID); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

CooperVision, a leading global contact lens manufacturer, seeks a Brand Marketing Manager to lead portfolio and brand initiatives across its global lens portfolio. You’ll collaborate with global and regional marketing teams and cross-functional partners to translate consumer and ECP insights into compelling marketing programs, launches, and scalable toolkits.

In this role you’ll own workstreams within the brand strategy, including positioning, messaging, and market intelligence, and you’ll

Responsabilidades

• Leads development and execution of portfolio and brand initiatives across CooperVision's global portfolio, translating consumer, customer, and ECP needs into effective marketing programs and launches.
• Owns defined workstreams within the global brand and portfolio strategy, including positioning, messaging, claims, market intelligence, performance analysis, and lifecycle planning.
• Collaborates across Global Marketing, Regional Marketing, and cross-functional teams to ensure executional excellence and keep stakeholders informed of progress, risks, and opportunities.

Descripción del empleo

At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com .

• This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
• This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance

Job Summary:

The Brand Marketing Manager leads the development and execution of portfolio and brand initiatives that contribute to growth across CooperVision's global contact lens portfolio. Working across global and regional marketing teams and cross-functional partners, the role translates consumer-, customer-, and ECP-centric strategies to life through effective commercialization, marketing program execution, and launch support.

The Brand Manager owns defined workstreams within the global brand and portfolio strategy, including positioning, messaging, claims, market intelligence, performance analysis, launch and lifecycle planning, and development of scalable marketing toolkits. The role provides strategic direction to agencies and project partners, evaluates program effectiveness, and recommends actions based on market, customer, competitive, and business performance insights.

This role works collaboratively across Global Marketing, Regional Marketing, Professional Affairs, Clinical Affairs, Regulatory Affairs, Legal, Marketing Communications, and Life Cycle Management teams to ensure executional excellence and stakeholders remain informed of progress, risks, and opportunities. Success requires strong project management, communication, collaboration, and organizational skills, along with a passion for understanding consumer, customer, and ECP needs and translating those insights into effective marketing execution.