Senior Director, Global Marketing Operations (R-19998)

Dun & Bradstreet; Jacksonville (FL); Vor Ort; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Generous PTO

Parental leave

Sick time

Education assistance

Volunteer days

401k match

Health insurance

Wellness benefits

Zusammenfassung

Dun & Bradstreet is seeking a Senior Director, Global Marketing Operations to own the marketing operations strategy, budgeting, and governance across regions. You will lead a global team and partner with MB&C, Analytics, Sales, and Tech to improve lead management, data quality, and campaign performance.

You will drive AI-enabled marketing orchestration, establish standards, implement multi-touch attribution, and ensure compliant data handling while scaling marketing operations with speed and

Qualifikationen

• Bachelor’s degree or equivalent experience in marketing, business, communications, or a related field.
• 12+ years of progressive marketing leadership experience in B2B marketing operations with an enterprise tech stack.
• 5+ years of direct people management experience, including managing managers and teams of 10+ people.

Aufgaben

• Set and own the enterprise marketing operations and MarTech strategy, including platform selection and stack rationalization.
• Own budgeting, forecasting, and resource planning across marketing operations.
• Own strategic lead management end to end, including nurture strategy, lead scoring, routing, and lifecycle processes.
• Align analytics, Revenue Operations, and Sales for consistent reporting.
• Establish operating standards and governance across campaigns and MB&C teams.
• Lead a global Marketing Operations team and build talent with training and resources.

Kenntnisse

Marketing leadership

Cross-functional influence

Marketing analytics

AI orchestration

Data governance

Budget management

ROI measurement

Microsoft Office

Ausbildung

Bachelor's degree or equivalent

Tools

Asana

CRM platforms

Marketing automation

Data quality tools

Jobbeschreibung

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Senior Director, Global Marketing Operations is the dedicated owner of Marketing Operations atDun & Bradstreet, leading the strategy, execution, and modernization of marketing operations acrosspeople, process, and technology. Marketing Operations is the foundation the rest of the marketingorganization depends on: demand generation depends on the lead management system, digitaldepends on clean data moving between platforms, and Sales depends on continuous improvement inupstream lead quality. This role partners with Marketing, Brand & Communications (MB&C) team leadsto accelerate campaign velocity, scale what works across regions, and hold execution to a standard ofrigor that turns marketing activity into business outcomes.

Essential Key Responsibilities

• Set and own the enterprise marketing operations and MarTech strategy, aligned to business goals andmodernization priorities, including the marketing technology roadmap, platform selection, andrationalization of the stack.
• Own budgeting, forecasting, and resource planning across marketing operations, maximizing efficiency and return on marketing investment.
• Own strategic lead management end to end, moving the function beyond intake and service: set andown nurture strategy, lead scoring, and routing rules; own lead lifecycle processes, funnel stages, andcampaign tracking; and enable Sales on how leads are handled and worked, partnering with Marketing
• Analytics, Revenue Operations, and Sales stakeholders to align definitions and reporting.
• Own a structured partnership with Sales on lead quality, running a continuous feedback loop thatimproves what lands with Sales and equips sellers to convert it.
• Build and own Marketing AI Ops: the AI orchestration systems marketing functions run on, connectedto the right data sources and governed with knowledge bases that keep agents current on messagingguides, brand guidelines, product naming, and strategy documents.
• Partner with Marketing Analytics to operationalize MB&C's multi-touch attribution framework, ensuringcampaign, lead, and customer data are captured consistently and integrated across marketing andsales systems.
• Own marketing data governance as a core accountability of this role: comprehensive policyframeworks, defined data standards, data quality and tracking requirements, and operationalguardrails that enable reliable measurement, set in partnership with Legal, Privacy, and Technologyand compliant with privacy, regulatory, and risk-management requirements
• Establish and enforce operating standards across campaign intake, governance, SLAs, workflows,documentation, and operational dashboards, setting the team’s operating rhythm and scalingconsistent project and work management practices (Asana) across MB&C teams.
• Serve as the central point for cross-functional campaign planning and delivery, aligning marketingteams to launch on strategy and on time with full coordination from brief through post-campaignoptimization.
• Partner with MB&C colleagues, Operating Units, Product, Technology, Sales, and Finance tostreamline handoffs, resolve competing priorities, and reduce operational friction.
• Own the operating relationship with vendors and contract resources, managing scoping, onboarding,service levels, and performance standards, and deploying contingent capacity against priority work soexternal delivery meets the same rigor as internal teams.
• Manage, build, and lead a strong global Marketing Operations team, coaching and developing existingmembers, equipping them with the training and resources to own reporting and orchestration acrosstheir channels, and closing talent gaps where needed

Essential Skills and/or Certifications

• Bachelor's degree or equivalent experience in marketing, business, communications, or arelated field
• 12+ years of progressive marketing leadership experience in B2B marketing operations,working directly on an enterprise marketing technology stack (marketing automation platform,CRM, sales engagement, company and contact data, etc.)
• 5+ years of direct people management experience, including managing managers and buildingteams of 10+ people; experience managing distributed and global teams
• Demonstrated ability to design and scale operations organizations, including structuring teamsand managing through ambiguity
• Strong cross-functional influence across Marketing, Product, Technology, Sales, and businesspartners
• Deep expertise in campaign operations, marketing automation, and analytics enablement
• Strong point of view on how modern marketing teams should collaborate, document strategy,and apply technology
• Demonstrated experience building AI orchestration and automation into marketing workflows,including governance, knowledge bases, and connected data sources; plus hands-onownership of data governance policy and standards in partnership with legal, privacy, andtechnology teams
• Strong understanding of marketing investment, budget management, and ROI measurement to informprioritization and decision-making
• Proficiency in Microsoft Office Suites Skills
• Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

• Ability to sit, speak and operate telephone and/or computer for long periods oftime
• Ability to handle pressure, stressful conditions, and conflict resolution
• Ability to work day, evening and/or weekend hours as needed
• Regular attendance in the office

#LI-DNI

Benefits We Offer

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leaveafter one year of employment.
• Paid sick timeto care for yourselfor family members.
• Education assistanceand extensive training resources.
• Do GoodProgram: Paid volunteer days&donation matching.
• Competitive401k with company matching.
• Health & wellness benefits, including discounted Wellhubmembership rates.
• Medical, dental&vision insurancefor you,spouse/partner&dependents.

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