Marketing Operations Associate (R-19810)

Lever, Inc.; Center Valley (Lehigh County); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Education assistance

Volunteer days

401k match

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet is seeking a Marketing Operations Associate in the United States to align marketing processes, optimize execution, and scale programs. You will help with automation, lead and pipeline development, segmentation, and performance analysis to support go-to-market success.

The role focuses on data governance, CRM integrity, and playing a key part in documenting processes and best practices for the marketing tech stack across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing operations or related roles.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails.

Responsibilities

• Assist in the execution of digital marketing campaigns across email, web, and social platforms.
• Support marketing automation workflows and help maintain lead scoring models.
• Help maintain customer segmentation data for targeted campaigns.
• Assist with lead and pipeline development processes, including data entry and quality checks.
• Monitor campaign performance and contribute to reporting and dashboard creation.
• Ensure data accuracy and integrity within CRM and marketing systems.
• Support compliance procedures by following data governance and privacy standards.
• Provide operational support for marketing technology tools and assist with troubleshooting.
• Contribute to process documentation and operational playbooks.
• Help coordinate vendor activities and track marketing-related contracts and budgets.

Skills

Marketing operations

CRM (Salesforce)

Marketing automation

Lead management

Campaign execution

Data governance

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Marketing Operations Associate supports the strategic alignment of marketing processes to optimizeexecution, performance, and scalability. This role assists with marketing automation, lead and pipelinedevelopment, customer segmentation, campaign enablement, and performance analysis. It also providesoperational support for marketing technology, compliance procedures, and process documentation toensure efficiency and accountability across go-to-market activities.

Essential Key Responsibilities

• Assist in the execution of digital marketing campaigns across email, web, and social platforms.
• Support marketing automation workflows and help maintain lead scoring models.
• Help maintain customer segmentation data for targeted campaigns.
• Assist with lead and pipeline development processes, including data entry and quality checks.
• Monitor campaign performance and contribute to reporting and dashboard creation.
• Ensure data accuracy and integrity within CRM and marketing systems.
• Support compliance procedures by following data governance and privacy standards.
• Provide operational support for marketing technology tools and assist with troubleshooting.
• Contribute to process documentation and operational playbooks.
• Help coordinate vendor activities and track marketing-related contracts and budgets.

Essential Skills and/or Certifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing operations or related roles.
• Experience developing and executing integrated marketing campaigns and customer marketing activities using digital tactics, events, webinars and emails as well as content creation.
• Basic understanding of lead management and campaign enablement.
• Excellent organizational, planning, and time management skills.
• Experience with CRM systems (e.g., Salesforce).
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Eloqua).
• Proficiency in Microsoft Office Suite skills
• Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

• Ability to sit, speak and operate telephone and/or computer for long periods of time
• Ability to handle pressure, stressful conditions, and conflict resolution
• Ability to work day, evening and/or weekend hours as needed

Benefits We Offer

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leaveafter one year of employment.
• Paid sick timeto care for yourselfor family members.
• Education assistanceand extensive training resources.
• Do GoodProgram: Paid volunteer days&donation matching.
• Competitive401k with company matching.
• Health & wellness benefits, including discounted Wellhubmembership rates.
• Medical, dental&vision insurancefor you,spouse/partner&dependents.

All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Equal Employment Opportunity (EEO)

Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. We participate in E-Verify - The current poster can be found here.

Accommodations information for applicants with disabilities

Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to [e-mail] to let us know the nature of your accommodation request and your contact information.