Senior Director, Franchise Strategy & Transformation

Coca-Cola; Georgia; On-site; USD 180,000 - 240,000; Full time

Job summary

Coca-Cola is seeking a Senior Director, Franchise Strategy & Transformation for the South Region. You will lead long-range planning, translate multi-year priorities into a practical multi-year roadmap, and drive cross-functional transformation across eCommerce, digital, and operating-model changes.

You will partner with bottlers and regional leaders to design, test, embed, and scale new capabilities, with responsibility for value realization and adoption across Commercial, Operations, and RTM

Qualifications

• 10+ years in franchise leadership or related roles.
• Proven ability to translate multi-year plans into annual initiatives.
• Experience designing and scaling new capabilities or operating models.
• Strong financial acumen, including P&L impact and investment trade-offs.
• Track record delivering measurable outcomes and value realization.

Responsibilities

• Lead the South Region long-range planning process and build a sequenced multi-year roadmap.
• Connect LRP to the JBP by turning priorities into annual initiatives with owners and milestones.
• Own the transformation capabilities with clear priorities, gates, and measures of adoption.
• Lead the de-averaging agenda with cross-functional partners to differentiate by consumer and geography.
• Define eCommerce capability agenda with bottler partners.
• Lead the digital capability agenda including digital merchandising and operating-model changes.
• Develop business cases and value hypotheses for transformation priorities.
• Manage pilots from concept to scale with governance and decision rights.
• Codify approaches into playbooks and support replication across bottler markets.
• Advise VP on strategic choices, investment trade-offs, and risks.

Skills

Franchise Leadership

Commercial Strategy

Operations

Digital Transformation

eCommerce

Strategic Planning

Education

Bachelor's degree

MBA or advanced degree

Job description

Job Description

The Senior Director, Franchise Strategy & Transformation leads the South Region long-range planning and transformation agenda, connecting the multi-year LRP to the annual JBP through a focused portfolio of strategic initiatives, new capabilities, and operating-model changes. The role identifies future growth pools and the capabilities required to unlock the South Region's next chapter of growth, then works with Coca-Cola United and priority South Region Mainstream bottlers to design, test, embed, and scale new ways of working. The role has direct regional ownership of de-averaging, eCommerce, and digital, including digital merchandising, and leads the associated strategy, business cases, capability building, adoption, and value realization. The Senior Director partners with Operations, Commercial, RTM & FSOP, Intelligence, and bottler leaders to integrate successful capabilities into core business plans and operating routines. Core-business and bottler leaders retain accountability for sustained business delivery once capabilities are embedded and scaled.

What You'll Do for Us

• Lead the South Region long-range planning process, building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.
• Connect the LRP to the JBP by converting multi-year priorities into annual initiatives, capability milestones, investment requirements, named owners, and measurable business outcomes.
• Own the South Region transformation capabilities, establishing clear priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and measures of adoption and value realization.
• Lead the South Region de-averaging agenda, partnering with Marketing, Intelligence, RGM, Commercial, and Operations to differentiate choices by consumer, market, geography, channel, customer, occasion, and outlet opportunity.
• Lead the South Region eCommerce capability agenda with bottler partners, defining the consumer, media, commercial, customer, data, execution, and operating-model capabilities required and integrating priorities into relevant business and customer plans.
• Lead the regional digital capability agenda, including digital merchandising, translating enterprise capabilities into practical South Region and bottler applications that improve customer engagement, selling routines, outlet execution, decision‑making, and performance management.
• Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through capability assessments, future‑state design, pilots, training, tools, routines, and change plans that enable sustained bottler ownership.
• Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.
• Lead initiatives from concept through pilot and scale, establishing clear success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.
• Establish transition plans for successful capabilities, including receiving‑owner readiness, operating routines, measures, resources, and governance required for sustained ownership within Operations, Commercial, RTM & FSOP, or another appropriate core‑business function.
• Maintain active partnerships with bottler and South Region leaders, ensuring transformation priorities reflect market realities and that frontline learning improves strategy, capability design, and scaling decisions.
• Codify successful approaches into practical playbooks and support replication across relevant United and Mainstream bottler markets while allowing for local adaptation.
• Recommend when initiatives should be accelerated, redesigned, transferred, or stopped based on strategic fit, adoption, business impact, and resource requirements.
• Provide clear recommendations to the Vice President, Franchise Leadership on strategic choices, transformation priorities, investment trade‑offs, capability gaps, and risks requiring leadership action.

Qualifications & Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 10 or more years of experience across franchise leadership, commercial strategy, operations, digital, eCommerce, strategy, or transformation roles in a CPG, beverage, retail, or similarly complex system.
• Demonstrated success leading long‑range planning and translating multi‑year strategic choices into annual business plans, sequenced initiatives, investments, and measurable outcomes.
• Proven track record designing and scaling new capabilities or operating models from business case through pilot, adoption, value realization, and transition into core‑business ownership.
• Strong commercial and financial acumen, including opportunity sizing, business‑case development, investment trade‑offs, P&L implications, and performance measurement.
• Experi