Senior Director, Franchise Strategy & Transformation

Coca-Cola Co; Atlanta (GA); On-site; USD 174,000 - 204,000; Full time

Benefits offered by this job

Medical benefits

Job summary

Coca-Cola in Atlanta seeks a Senior Director to lead the South Region's Franchise Strategy & Transformation. You will drive long-range planning, build a sequenced multi-year roadmap, and scale new capabilities with Coca-Cola United and bottlers.

The role requires strong commercial acumen, change leadership, and cross-functional influence. Responsibilities include leading digital and eCommerce capabilities, building business cases, and ensuring adoption and value realization within operations and

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years in franchise leadership, commercial strategy, operations, digital, eCommerce, or transformation in CPG/retail systems.
• Proven experience translating long-range plans into annual initiatives with measurable outcomes.

Responsibilities

• Lead the South Region long-range planning and transformation agenda.
• Connect LRP to JBP by converting priorities into annual initiatives with milestones.
• Own de-averaging, eCommerce, and digital agendas with measurable value realization.
• Develop quantified business cases and value hypotheses for transformation priorities.
• Collaborate with bottlers and regional leaders to embed capabilities into core plans.
• Provide recommendations on acceleration, redesign, transfer, or discontinuation of initiatives.

Skills

Business Integrations

Business Planning

Channel Management

Communication

Execution Excellence

Market Dynamics

Negotiation

Revenue Growth Management

Value Chain Economics

Education

Bachelor’s degree

MBA or advanced degree

Job description

## Senior Director, Franchise Strategy & TransformationApply: US - GA - Atlanta: Full time: Posted Today: R-148041**Job Description Summary:****Job Description**The Senior Director, Franchise Strategy & Transformation leads the South Region long-range planning and transformation agenda, connecting the multi-year LRP to the annual JBP through a focused portfolio of strategic initiatives, new capabilities, and operating-model changes. The role identifies future growth pools and the capabilities required to unlock the South Region’s next chapter of growth, then works with Coca-Cola United and priority South Region Mainstream bottlers to design, test, embed, and scale new ways of working. The role has direct regional ownership of de-averaging, eCommerce, and digital, including digital merchandising, and leads the associated strategy, business cases, capability building, adoption, and value realization. The Senior Director partners with Operations, Commercial, RTM & FSOP, Intelligence, and bottler leaders to integrate successful capabilities into core business plans and operating routines. Core-business and bottler leaders retain accountability for sustained business delivery once capabilities are embedded and scaled. **What You’ll Do for Us** * Lead the South Region long-range planning process, building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.* Connect the LRP to the JBP by converting multi-year priorities into annual initiatives, capability milestones, investment requirements, named owners, and measurable business outcomes.* Own the South Region transformation capabilities, establishing clear priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and measures of adoption and value realization.* Lead the South Region de-averaging agenda, partnering with Marketing, Intelligence, RGM, Commercial, and Operations to differentiate choices by consumer, market, geography, channel, customer, occasion, and outlet opportunity.* Lead the South Region eCommerce capability agenda with bottler partners, defining the consumer, media, commercial, customer, data, execution, and operating-model capabilities required and integrating priorities into relevant business and customer plans.* Lead the regional digital capability agenda, including digital merchandising, translating enterprise capabilities into practical South Region and bottler applications that improve customer engagement, selling routines, outlet execution, decision-making, and performance management.* Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through capability assessments, future-state design, pilots, training, tools, routines, and change plans that enable sustained bottler ownership.* Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.* Lead initiatives from concept through pilot and scale, establishing clear success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.* Establish transition plans for successful capabilities, including receiving-owner readiness, operating routines, measures, resources, and governance required for sustained ownership within Operations, Commercial, RTM & FSOP, or another appropriate core-business function.* Maintain active partnerships with bottler and South Region leaders, ensuring transformation priorities reflect market realities and that frontline learning improves strategy, capability design, and scaling decisions.* Codify successful approaches into practical playbooks and support replication across relevant United and Mainstream bottler markets while allowing for local adaptation.* Recommend when initiatives should be accelerated, redesigned, transferred, or stopped based on strategic fit, adoption, business impact, and resource requirements.* Provide clear recommendations to the Vice President, Franchise Leadership on strategic choices, transformation priorities, investment trade-offs, capability gaps, and risks requiring leadership action.**Qualifications & Requirements** * Bachelor’s degree required; MBA or advanced degree preferred.* 10 or more years of experience across franchise leadership, commercial strategy, operations, digital, eCommerce, strategy, or transformation roles in a CPG, beverage, retail, or similarly complex system.* Demonstrated success leading long-range planning and translating multi-year strategic choices into annual business plans, sequenced initiatives, investments, and measurable outcomes.* Proven track record designing and scaling new capabilities or operating models from business case through pilot, adoption, value realization, and transition into core-business ownership.* Strong commercial and financial acumen, including opportunity sizing, business-case development, investment trade-offs, P&L implications, and performance measurement.* Experience leading digital, eCommerce, data-enabled, segmentation, de-averaging, or related capability agendas with measurable business impact.* Proven ability to influence senior Company and bottler stakeholders, lead cross-functional teams without direct authority, and convert strategic debate into clear decisions and action.* Ability to combine consumer, customer, marketplace, financial, and frontline insights to identify growth opportunities and build practical capabilities.* Strong change leadership, adoption, and value-realization discipline, with the judgment to scale, redesign, transfer, or stop initiatives based on evidence.The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.**Skills:**Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics**Pay Range:**United States: 174,000 - 204,000 USD*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.***Annual Incentive Reference Value Percentage:**30*Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.***Location(s):**United States of America**City/Cities:**Atlanta**Travel Required:**26% - 50%**Relocation Provided:**No**Job Posting End Date:**November 5, 2026**Our Purpose and Growth Culture:**We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.