Senior Director, Field Sales + Education

amika; San Francisco (CA); On-site; USD 135,000 - 165,000; Full time

Job summary

amika is seeking a Senior Director, Field Sales + Education to lead a best-in-class field team and education initiatives supporting store growth in the NA retail channel. You will develop education and event strategies for Ulta, Sephora US & Canada, Sephora @ Kohls and more, partnering cross-functionally to align all retail-facing initiatives as the day-to-day contact.

The role reports to senior leadership and requires 7+ years in field sales/education/brand management with a strong track record

Qualifications

• 7+ years in field sales, education, or brand management within beauty, salon, or CPG industries.
• 3+ years in a leadership role managing distributed field/education teams.
• Proven track record of developing and executing strategic sales plans across store, regional, and national levels.

Responsibilities

• Develop field team strategy to exceed sell-through goals and build brand awareness.
• Lead retailer trainings and education programs for Sephora, Ulta, and other partners.
• Oversee budgets for field and education; forecast and manage P&L aspects.

Skills

Field sales leadership

Education strategy

Brand management

Budget management

Communication skills

Education

Bachelor's degree

MBA a plus

Job description

amika is looking for a Senior Director, Field Sales + Education to lead a best-in-class field team as well as education + event initiatives to support amika's store growth in the retail channel. You will be responsible for developing and implementing education and event strategies for our North American retail partners: Ulta, Sephora US & Canada, Sephora @ Kohls and new future distribution. You will partner cross functionally (Sales, Social, PD, Trade Marketing) to align all retail facing initiatives and be the day-to-day contact.

salary: $150,000 + bonus

location: must be based in New York or California + have the right to work in the U.S.

What you'll do:

Corporate Planning

• Develop the field team strategy to exceed sell-through goals and build brand awareness
• Build out Education strategy with retailer-specific needs - by season, launch, and year
• Map out Education deliverables with resources needed to support retailer expectations
• Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainings
• Full ownership of Education and Field budget. Create, track, and optimize monthly budgets for all field and education needs
• Develop solution-oriented, forward-thinking programs to meet ever-changing business needs

Retailer Trainings

• Develop training content & curriculum for retailers & field team support
• Lead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE's district trainings, Salon Brand Features
• Discover new ways to educate remotely via technology, including webinars, zoom, etc.
• Assist with tailoring assets for International and small specialty accounts

Team Development

• Lead field team providing analytics and tools needed to reach and exceed sales targets
• Partner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecast
• Deliver on company objectives by driving effective launch plans and tailored differentiation strategies across channels
• Plan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budget
• Continue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobility

Event Direction

• Own store-level & FSC event strategy
• Partner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBW
• Develop innovative Event & Training in a Box strategies, including collateral, gratis, TOAs
• Facilitate elevated events and trainings

Must haves:

• 7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry
• 3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teams
• Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results
• Experience in budget management, forecasting and P&L oversight
• Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles
• Strong understanding of retail dynamics
• Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging
• Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment
• Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution)
• Willingness to travel 30-50% of the time to support team development, relationship building, and field execution
• Bachelor's degree in Business, Marketing, or related field (MBA a plus)

This role may require standing, walking, bending, reaching, and occasionally lifting, carrying, or moving product, samples, merchandising materials, event supplies, or equipment up to 40 lbs.

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, he