Senior Manager, Influencer + Communications Strategy

amika; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Job summary

A leading beauty brand in New York is seeking a Senior Manager for Influencer & Communications Strategy. This role involves leading influencer strategies, managing a creator ecosystem, and overseeing global PR strategy. The ideal candidate has 6-8 years in influencer marketing, strong analytical and communication skills, and experience in campaign optimization. Compensation includes a base salary of $140,000 plus bonus, with hybrid working conditions requiring on-site presence two days a week.

Qualifications

• 6–8 years in influencer marketing or communications.
• Strong knowledge of major social platforms and the creator economy.
• Proven experience planning large-scale campaigns with measurable ROI.

Responsibilities

• Lead end-to-end strategy for global creator ecosystem.
• Manage influencer agencies and oversight of budget planning.
• Co-lead global PR strategy and media outreach.

Skills

Influencer marketing

Community building

Analytical skills

Negotiation

Communication

Tools

TYB

Aspire

Traackr

Dash Hudson

Job description

Senior Manager, Influencer + Communications Strategy

This range is provided by amika. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000 – $140,000 per year

The job

The Senior Manager of Influencer & Communications Strategy is a creative and relationship‑driven leader responsible for shaping amika’s creator ecosystem and earned storytelling. This role leads influencer strategy, creator partnerships, organic community expansion management (OCEM), and ambassador growth, while also co‑leading global PR strategy and execution with the Senior Director of Global Influencer & Communications Strategy. You will build and nurture a high‑impact creator network across micro, mid, macro and celebrity segments; drive culturally relevant campaigns; grow the ambassador community; and deliver earned media moments that reinforce amika’s leadership in both pro and consumer haircare.

Salary and Bonus

$140,000 + bonus

Location

Hybrid (must be based in New York and willing to work onsite 2 days a week + have the right to work in the US)

What you'll do

• Lead the end‑to‑end strategy for amika’s global creator ecosystem across micro, mid‑tier, macro and celebrity talent, aligned with brand, product and retail priorities.
• Develop a long‑term vision for influencer contributions to brand storytelling, performance, and cultural relevance.

Creator Partnerships & Campaign Management

• Plan, execute & optimize influencer campaigns across evergreen, launch and cultural moments—ensuring diverse representation across all hair types and communities.
• Vet, negotiate, and onboard creators ensuring strong brand alignment, value exchange & robust usage/compliance parameters.
• Partner closely with social, brand, product marketing, creative, and paid media teams to ensure creator content fuels awareness, engagement, and conversion.

Organic Community & Ambassador Expansion Management

• Lead strategy & scale for amika’s ambassador community using TYB, OCEM platforms and similar tools.
• Own daily platform optimization: segmentation, incentives, content briefs, reward structures, and performance reporting.
• Drive community acquisition, retention and engagement at scale through thoughtful incentives and authentic brand participation.
• Analyze ambassador performance, content quality & revenue impact to continually optimize.

Talent/Agency & Budget Oversight

• Manage influencer agencies, vetting partners and ensuring performance accountability.
• Own influencer budget planning, forecasting, contract terms, usage rights & cost optimization in partnership with Sr. Director.

PR Responsibilities

Press Strategy & Storytelling

• Co‑lead the global PR strategy with the Sr. Director, ensuring cohesive storytelling across press, influencer and brand channels.
• Shape narratives around product innovation, brand purpose, sustainability and professional heritage.

Media Relations & Earned Coverage

• Build and nurture strong relationships with beauty editors, writers, freelancers and relevant verticals.
• Oversee all media outreach, product launches, feature pitching, thought leadership, and editorial placement in tandem with agency partner.

PR Operations

• Serve as the day‑to‑day POC for agency partner overseeing press communications, sample coordination, media list development & vetting, seeding and tracking earned coverage.
• Partner with global and local PR agencies to execute outreach, experiential events, retailer moments, stylist/influencer talent opportunities, and brand storytelling initiatives.

Cross‑Functional/Global Alignment

• Ensure PR storytelling aligns with brand campaigns, product priorities and retail strategies.
• Coordinate with international partners to support global press alignment.

Must Haves

• 6–8 years in influencer marketing or communications, ideally within beauty or professional haircare.
• Demonstrated success scaling creator, ambassador or community programs using tools such as TYB, Aspire, Grin, or similar.
• Existing relationships with micro, mid‑tier, macro and celebrity creators, talent managers and agencies.
• Strong knowledge of major social platforms, content trends & the creator economy.
• Proven experience planning & optimizing large‑scale campaigns with measurable ROI.
• Experience negotiating contracts, usage rights, paid/earned partnerships and deliverables.
• Excellent communication, organization and cross‑functional leadership skills.
• Strong analytical skills using tools like Tribe Dynamics, Traackr, Dash Hudson, etc.
• Strong understanding of FTC guidelines & compliance best practices.

Nice To Haves

• Experience managing PR agency partners or direct media relationships.
• Experience in global influencer markets.
• Team leadership or mentorship experience.
• A genuine passion for beauty, haircare, community building and content culture.

Ready to Apply?

Please click the link below that will bring you to our careers page where you can submit your application & resume (cover letter optional). A member of our team will be in touch soon!

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Seniority Level

Mid‑Senior level

Employment Type

Full‑time