Regional Sales Manager - West Coast

amika; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading haircare brand is seeking a Regional Sales Manager for the West Coast to drive product sales and build relationships with salons and distributors. The ideal candidate will have significant experience in sales, a strategic mindset, and a passion for the beauty industry. Responsibilities include executing sales strategies, coaching sales teams, and managing territory activities. This role offers a full-time position, focusing on achieving revenue goals while maintaining connections with key partners.

Qualifications

• Documented record of accomplishment.
• Ability to evaluate sales results.
• Experience developing a business pipeline.

Responsibilities

• Build productive call cycles with key territory stores.
• Coach, train, and motivate sales representatives.
• Execute sales strategies and marketing plans.

Skills

Outside/Inside Sales Experience

Ability to provide and receive coaching/feedback

Comfortable presenting in front of audiences

Service oriented

Computer skills: Word, Excel, Outlook, Cloud, CRM

Education

Higher education degree

Tools

CRM

PowerPoint

Asana

Job description

Regional Sales Manager – West Coast

Join to apply for the Regional Sales Manager - West Coast role at amika

amika means friend. we’re a fearless, Brooklyn‑born, salon‑raised haircare brand + a friend to all hair, hairstylists, the planet + you.

We’re rooted in clinical results. Each product is infused with our intoxicating scent and powered by our superfruit soul, sea buckthorn—known as one of Earth’s most omega‑rich plant sources, this potent berry nourishes your skin, scalp and strands.

We’re a proud pal to the planet + certified B‑Corp. From sustainably sourced ingredients and recyclable packaging to energy‑saving production processes, we pledge to reduce our greenhouse gas emissions, waste and energy to reach Net Zero by 2030.

Having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes and community. Think of us as your at‑home hairapist, here to empower self‑expression and bring joy to your haircare experience. All hair is welcome™.

Position Overview

This field‑sales position fully supports the strategies and execution of the US Professional Distribution network—including Cosmoprof, Salon Centric, independent distributors, and chains set forth by the company. The primary goal is to achieve company revenue, sell‑through, and distributor goals/KPI objectives, including the expansion of new doors and growth of the in‑salon brand share within the assigned territory.

What You’ll Do

Field Strategy

• Build productive call cycles including regular visits with key territory stores, salons, suites, academies, schools and chains, and pursue new business opportunities.
• Own the execution and results of the “Amika Means Friend Tour” for the cities within your region—pre‑planning, communication, organization, and working closely with distributor partners and the Director of Business.
• Establish a 90‑day schedule focused on key markets, using a top‑down approach to maximize ROI.
• Master territory business metrics—goals, results, year‑over‑year performance, and overall amika results.
• Execute sales strategies, promotional activities, and marketing plans by territory and client, focusing on sales results and ROI.
• Coach, train, and motivate professional store and field sales representatives; ensure each store/consultant/salon receives frequent training and product reinforcement.
• Manage all territory field activity and communications with amika Educators.
• Represent the company at regional and national conferences, events, and sales/planning meetings as needed.
• Ensure salons/stores are properly stocked and merchandised for maximum visual exposure.
• Maintain the top salon customer base and develop strategies to increase market share; build a working top‑tier salon target list for conversion.
• Recommend actions and support plans for store/salon accounts needing improved performance.

Business Strategy

• Develop strong relationships with territory stores and sales teams to meet targets.
• Communicate timely and consistently with salons, sales consultants, distributor management, and company teams.
• Create an atmosphere focused on achieving sales goals; drive productivity across stores, salons, suites, and accounts.
• Prioritize urgent and large business opportunities using sound time management and effective delegation.
• Analyze monthly sales reports to identify volume achievement and opportunities; develop improvement strategies.
• Schedule and execute additional events in key opportunity areas to boost sales.
• Manage territory expenses and achieve a satisfactory profit/loss ratio and market share per company standards.
• Monitor competitor products, sales, and marketing activities.
• Provide efficient feedback to company personnel on strategy, training, tools, and product effectiveness.

Education

• Collaborate with company personnel to execute an education strategy supporting sell‑through.
• Recruit, develop, and partner with 1099 educators in the region.
• Identify educational needs and opportunities for stores, salons, suites, academies.
• Collaborate with the Pro Education team to support a team of top Educators.
• Deliver detailed product knowledge, sales tips, features, and benefits to stores and salons.

Qualifications

Must Haves

• Outside/Inside Sales Experience
• Documented record of accomplishment
• Strategic mindset
• Ability to evaluate sales results
• Prioritize time/actions based on sales goals and results
• Ability to provide and receive coaching/feedback
• Ability to overcome objections
• Evolving/Growth mindset
• Comfortable and skilled presenting in front of larger audiences
• Ability to self‑motivate
• Experience developing a new business pipeline and opening new accounts (preferred)
• Service oriented
• Adaptable to working with and educating various personality types
• Computer skills: Word, Excel, Outlook, Cloud, CRM, PowerPoint, Asana, SharePoint
• Salon/Beauty experience required
• Higher education degree preferred
• Must have a car and current license

Nice to Haves

• Experienced with distributor relationships
• Knowledge of the West Coast spa and salon market
• Previous experience in the beauty, haircare, or cosmetics field

Location

Remote (must be based on the West Coast and have the right to work in the US)

Employment Type

Full‑time, Mid‑Senior level

Ready to Apply?

Please click the link below to submit your application and resume (cover letter optional). A member of our team will be in touch soon!