Senior Director, Digital Paid Media Strategy

Avōq; Washington (District of Columbia); On-site; USD 180,000 - 240,000; Full time

Job summary

Avōq is seeking a Senior Paid Media Director to lead the Audience Intelligence Performance (AIP) team and mentor a growing group of strategists. This role can be based out of our New York, Chicago or Washington D.C.

office, and will guide strategy, timelines, reporting and budgets for clients ranging from Fortune 100 brands to universities and nonprofits. You will oversee client campaigns, drive cross-channel paid media, and coach colleagues on the latest tools, tactics, and trends in digital

Qualifications

• Bachelor’s degree or higher in advertising, marketing, business, or similar area.
• 7+ years of experience in digital planning/strategy with progressive levels of responsibility; agency experience is a plus.
• 5+ years of previous management experience.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.

Responsibilities

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that deliver innovative, creative work to clients by advising on: designing strategies to move targets; current tactics in audience segmentation and digital targeting; data analysis to drive online advertising strategy and campaign measurement; driving full funnel multi-channel audience engagement across social, web, video, email, and mobile.

Skills

Strategic thinking

Digital marketing

Campaign management

Audience segmentation

Analytics

Leadership

Client relations

Education

Bachelor’s degree or higher in advertising, marketing, business

Tools

Google Ads

Facebook Ads

Google Analytics

Excel

Job description

Avōq is seeking a Senior Paid Media Director to lead the Audience Intelligence Performance (AIP) team and mentor a growing group of strategists. This role can be based out of our New York, Chicago or Washington D.C.

office, and will guide strategy, timelines, reporting and budgets for clients ranging from Fortune 100 brands to universities and nonprofits. You will oversee client campaigns, drive cross-channel paid media, and coach colleagues on the latest tools, tactics, and trends in digital