Senior Director, Paid Media & Digital

Avōq; Washington (District of Columbia); On-site; USD 180,000 - 240,000; Full time

Job summary

Avōq is seeking a Senior Paid Media Director to lead the Audience Intelligence Performance (AIP) team and mentor a growing group of strategists. This role can be based out of our New York, Chicago or Washington D.C.

office, and will guide strategy, timelines, reporting and budgets for clients ranging from Fortune 100 brands to universities and nonprofits. You will oversee client campaigns, drive cross-channel paid media, and coach colleagues on the latest tools, tactics, and trends in digital

Qualifications

• Bachelor’s degree or higher in advertising, marketing, business, or similar area.
• 7+ years of experience in digital planning/strategy with progressive levels of responsibility; agency experience is a plus.
• 5+ years of previous management experience.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.

Responsibilities

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that deliver innovative, creative work to clients by advising on: designing strategies to move targets; current tactics in audience segmentation and digital targeting; data analysis to drive online advertising strategy and campaign measurement; driving full funnel multi-channel audience engagement across social, web, video, email, and mobile.

Skills

Strategic thinking

Digital marketing

Campaign management

Audience segmentation

Analytics

Leadership

Client relations

Education

Bachelor’s degree or higher in advertising, marketing, business

Tools

Google Ads

Facebook Ads

Google Analytics

Excel

Job description

Avoq is seeking a Senior Paid Media Director to serve as a senior member of the AIP (Audience Intelligence Performance) team providing leadership and mentorship to growing team of strategists and leading work for clients ranging from Fortune 100 companies and global brands to the country’s top universities, non-profits, causes and foundations.

This role can be based out of either our New York, Chicago or Washington D.C. office.

WHO YOU ARE

• You are a strategic thinker with vast knowledge of digital marketing and advocacytechnology landscape to lead and drive the strategy, development, and execution of alldigital marketing plans and emerging media initiatives based on client requirements
• Excited to oversee all aspects of client accounts – including strategy development, timelines, reporting and budgets. You will play a key role in fostering a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming. The position requires your strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen Avoq's growing digital practice and further our clients’ goals — whether they’re in public affairs, policy, labor, nonprofit or corporate branding initiatives.
• You will need to thrive in a fast-paced, growth-oriented environment within a constantly changing industry, and you have the drive and results oriented mindset to achieve goals that support our team, growth strategy, and campaign objectives
• You are curious, ambitious, entrepreneurial, comprehensive, relentless and committed
• Deep knowledge of campaign metrics and analytics to inform campaign strategies andthe ability to relay that information in a simple and effective manner
• You have a solid understanding of the dynamic interactive marketing industry(fundamental marketing principles, web and app development, mobile optimization,measurement and analytics, internet technology, UI/UX, content strategy, etc.) and theability to “connect-the-dots” across channels and touch points
• You are confident presenting your digital expertise in a formal business pitch or clientmeeting
• You are a digital evangelist and take pride in meeting clients (and fellow colleagues)where they are at to accelerate them forward and empower them to deploy digital in theirstrategies
• You are an organized project manager with the ability to quickly prioritize a dynamic andchanging task list, and are adept at managing vertically and horizontally to achieveorganizational and campaign-level objectives

WHAT YOU’LL DO

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentationand digital targeting
• Data analysis to drive online advertising strategyand campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email,web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization.
• Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.

YOUR EXPERIENCE

As a qualified candidate, you have experience in all areas below:

• Bachelor’s degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
• 7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus.
• 5+ years of previous management experience
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills