Senior Director Digital Marketing

Renaissance Services; Sacramento (CA); On-site; USD 145,000 - 181,000; Full time

Job summary

Renaissance Services is seeking a Senior Director of Digital Marketing to lead comprehensive digital strategies across U.S. and global markets. The role focuses on driving brand awareness, revenue growth, and customer engagement through innovative digital practices. This leadership position requires significant experience in digital marketing, budget management, and collaboration with diverse teams.

Benefits

Medical, Prescription, Dental, Vision Insurance

401(k) with company match

Paid Vacation and Sick Time Off

12 Paid Holidays

Tuition Reimbursement

Parental Leave

Qualifications

• 7–10 years of progressive experience in digital marketing.
• 3–5 years in a leadership role with global responsibilities.
• Experience managing digital channels and integrated marketing campaigns.

Responsibilities

• Lead the development and execution of digital marketing strategies.
• Manage digital marketing budgets and optimize performance.
• Collaborate with external partners for content and performance marketing.

Skills

Excellent communication

Interpersonal skills

Project management

Digital analytics

SEO best practices

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Adobe Creative Cloud

Content Management Systems (e.g., WordPress)

Digital analytics platforms (e.g., GA4)

Job description

When you join Renaissance, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values : trust each other, win together, strive for the best, own our actions, and grow and evolve.

Renaissance is seeking a dynamic and experienced Senior Director of Digital Marketing to lead the development and execution of comprehensive digital strategies across our U.S. and global portfolio. This senior leadership role is instrumental in driving brand awareness, customer engagement, and revenue growth through innovative and inclusive digital marketing practices tailored for diverse global audiences.

Key Responsibilities

Partner with the Marketing Leadership and Product Marketing teams to develop and implement integrated digital marketing strategies for U.S. and international markets, including newly acquired brands.

Lead the digital marketing roadmap and oversee cross-channel campaigns spanning paid media, SEO, content marketing, and website initiatives.

Manage digital marketing budgets effectively, ensuring strong ROI and long-term impact.

Collaborate with external partners and agencies supporting website management, content development, and performance marketing.

Design scalable marketing processes that encourage innovation and adaptability.

Hire, lead, and support high-performing digital marketing team members, fostering a culture of collaboration, growth, and inclusivity.

Work closely with U.S. and global stakeholders to maintain brand consistency across all digital channels.

Optimize website performance, user experience (UX), and conversion rates through data-informed improvements.

Partner with analytics teams to translate marketing data into actionable insights.

Coordinate digital activities related to acquisitions and system integrations.

Collaborate across functions to understand digital needs, identify resources, and manage the implementation of web services.

Develop and execute strategies to grow subscriber engagement and website traffic.

Required Qualifications

Education :

A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not required. Equivalent professional experience is also valued.

Experience :

7–10 years of progressive experience in digital marketing, including 3–5 years in a leadership role with global responsibilities

Experience designing and delivering integrated marketing campaigns

Demonstrated success developing digital marketing strategies for both B2B and B2C audiences, across global markets

Strong understanding of digital analytics tools and marketing technologies

Ability to interpret data and translate insights into strategic decisions

Experience managing digital channels, website development, and design teams

Proven experience with Search Engine Optimization (SEO) and paid digital media in global contexts

Comfortable collaborating with cross-functional teams and managing vendor relationships

Experience aligning marketing strategies with broader organizational goals

Skills :

Excellent communication, presentation, and interpersonal skills, with sensitivity to working across cultures and time zones

Deep knowledge of website development processes—from initial concept to launch

Familiarity with web technologies including servers, caching, and backend development (e.g., PHP, databases)

Proficiency in Adobe Creative Cloud, Content Management Systems (such as WordPress), and understanding of W3C Web standards

Strong project management skills with the ability to balance multiple priorities and stakeholder needs

Understanding of digital accessibility guidelines (e.g., WCAG, ADA, Section 508)

Proficient with digital analytics platforms (e.g., GA4), SEO best practices, and paid advertising channels

All your information will be kept confidential according to EEO guidelines.

Salary Range :

145,800-$180,400. This range is based on national market data and may vary by experience and location.

Benefits for eligible employees include :

World Class Health Benefits : Medical, Prescription, Dental, Vision, Telehealth

Health Savings and Flexible Spending Accounts

401(k) and Roth 401(k) with company match

Paid Vacation and Sick Time Off

12 Paid Holidays

Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program

Tuition Reimbursement

Life & Disability Insurance

Well-being and Employee Assistance Programs

Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need for the future!

EQUAL OPPORTUNITY EMPLOYER

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.

REASONABLE ACCOMMODATIONS

Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition ([e-mail]) .

EMPLOYMENT AUTHORIZATION

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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