Senior Director, Digital

Empower Strategies; Arlington (VA); Hybrid; USD 108,000 - 132,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Parental leave

Paid vacation

Paid sick leave

Work from home hybrid

Job summary

Empower Strategies Consulting in Arlington, VA is seeking a Senior Director to lead our Digital Strategy practice, shaping innovative campaigns for advocacy and public affairs clients.

You will manage client relationships, guide a team of digital strategists, partner with creative and advertising groups, and drive measurable results across campaigns. Equal opportunity employer; hybrid work from home option.

Qualifications

• 8+ years in digital marketing or public affairs with agency experience.
• Advanced writing and editing with AP Style.
• Experience using digital and social platforms for advocacy campaigns.
• Experience leading client relationships and teams.

Responsibilities

• Develop and execute digital strategies for public affairs and advocacy clients.
• Manage day-to-day client relationships and seek new business opportunities.
• Lead and mentor a team of digital strategists across multiple engagements.
• Collaborate with Creative to develop assets and branding materials.
• Coordinate with Digital Advertising to plan campaigns, monitor performance, and report results.
• Work cross-functionally to ensure timely, aligned execution.

Skills

Digital marketing

Public affairs

Public relations

Political campaigns

Client management

Team leadership

Strategic thinking

Tools

Adobe Creative Suite

Job description

Description

Empower Strategies Consulting is hiring for a full-service public affairs and strategic communications firm based in Arlington, Virginia. We partner with advocacy organizations, corporations, campaigns, and mission-driven clients to deliver integrated communications strategies spanning public affairs, corporate communications, digital strategy, advertising, and media buying.

Empower Strategies Consulting is seeking a creative and driven Senior Director to join an expanding Digital Strategy practice. This individual will play a key leadership role in developing innovative digital campaigns, managing client relationships, and helping high-profile advocacy organizations and public affairs clients achieve measurable results.

Your day in this position may include:

• Developing and executing comprehensive digital strategies for public affairs and advocacy clients, identifying opportunities to maximize campaign performance and achieve client objectives.
• Serving as a trusted advisor to clients by managing day-to-day relationships, expanding existing accounts, and contributing to new business development through strategic proposals and presentations.
• Leading and mentoring a team of digital strategists, ensuring successful execution across multiple client engagements while fostering professional growth and collaboration.
• Partnering with the Creative team to develop compelling visual assets, including branding materials, one-pagers, digital advertising creative, social media graphics, and campaign collateral.
• Collaborating with the Digital Advertising team to develop media strategies, launch campaigns, monitor performance, and deliver insightful client reporting.
• Working cross-functionally with internal teams to ensure digital initiatives are executed efficiently, on schedule, and aligned with broader client objectives.

This job may be for you, if you:

• Thrive in a fast-paced, client-service environment where priorities shift quickly.
• Enjoy building strong relationships with clients and collaborating with internal and external stakeholders.
• Have experience leading high-performing teams and delivering exceptional client outcomes.
• Possess outstanding writing and communication skills with the ability to tailor messaging for a variety of audiences.
• Are a strategic thinker who proactively identifies opportunities and develops creative solutions to complex challenges.
• Have exceptional organizational and project management skills with the ability to oversee multiple priorities simultaneously.
• Are a collaborative team player who is committed to delivering outstanding work and going above and beyond for clients.

Requirements

• 8+ years of relevant experience in digital marketing, public affairs, public relations, political campaigns, or related fields. Previous public affairs or public relations agency experience is required.
• Advanced writing and editing skills, including experience developing materials for senior-level stakeholders and a strong understanding of AP Style.
• Experience utilizing digital and social media platforms to support advocacy, public affairs, and integrated communications campaigns.
• Demonstrated success developing digital strategies, managing client relationships, and delivering measurable campaign results.
• Experience leveraging AI tools to improve workflows and operational efficiency while adhering to company guidelines and best practices.
• Familiarity with Adobe Creative Suite is a plus.

Benefits

The budgeted salary is $120,000 and there is an opportunity for a year-end bonus.

• Medical, dental, vision, 401k, and life insurance.
• Paid parental leave program.
• Paid vacation.
• Paid sick leave.
• Work from home hybrid environment.

Empower Strategies Consulting is an Equal Employment Opportunity (EEO) employer.