Senior Director, Digital Strategy & Growth

Interpublic; United States; Hybrid; USD 108,000 - 132,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Parental leave

Hybrid work model

Job summary

PLUS Communications, an Arlington, VA-based full-service communications firm, seeks a Senior Director to join the growing digital practice. Lead innovative digital strategies for top-tier advocacy campaigns, manage client relationships, and guide a team of strategists in delivering creative campaigns, reports, and collateral.

This role emphasizes strong writing, rapid turnaround, and problem solving in a fast-paced environment.

Qualifications

• 8+ years of relevant experience in digital marketing, public affairs, public relations and/or political campaign work.
• Some past public affairs or public relations agency experience is required.
• Advanced writing skills with the ability to write for senior-level stakeholders and proficiency in editing with a strong understanding of AP Style.
• Experience using digital/social media tools for issue advocacy and public affairs campaigns.
• Proven track record of developing and executing successful digital strategies and managing client relationships.
• Demonstrated experience deploying AI tools to improve processes while adhering to company expectations for utilization.
• Familiarity with the Adobe creative suite is a plus.

Responsibilities

• Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
• Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
• Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
• Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
• Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

Skills

Digital marketing

Public affairs

Public relations

Political campaigns

Client relationships

Team leadership

AP Style

AI tools

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

PLUS Communications, an Arlington, VA-based full-service communications firm, seeks a Senior Director to join the growing digital practice. Lead innovative digital strategies for top-tier advocacy campaigns, manage client relationships, and guide a team of strategists in delivering creative campaigns, reports, and collateral.

This role emphasizes strong writing, rapid turnaround, and problem solving in a fast-paced environment.