Senior Director, Data Management & Visualization

Omnicom Media US; New York (NY); Hybrid; USD 126,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Award

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Omnicom Media is seeking a Senior Director of Data Management & Visualization to ensure timely, accurate data for decision-making across agency and client teams. You will lead a team, govern analytics initiatives, and advance AI-ready data platforms across the Omnicom agency network.

The role is hybrid, with in-office collaboration three days per week and remote work on others, and focuses on data quality, semantic layering, and scalable reporting.

Qualifications

• 10+ years of experience in marketing science, advertising analytics or data engineering with leadership.
• Leadership experience across cross-functional teams and client-facing environment.
• Experience with cloud data platforms and AI tools is required.

Responsibilities

• Design and optimize workflows, systems, and tools for scalable operations.
• Lead organizational design and team strategy aligning with goals.
• Hire, develop, and manage a high-performing team with mentorship.
• Oversee design and governance of analytics initiatives and taxonomies.
• Build DM&V capabilities across data operations and dashboards.
• Drive analytics and data infrastructure innovations including AI-ready datasets.
• Manage centralized reporting environments and self-serve dashboards.
• Serve as senior liaison to agency leadership and stakeholders.

Skills

Leadership

Stakeholder management

Team leadership

Communication skills

Data visualization

Power BI

Tableau

SQL

Python

Data engineering

Analytics strategy

Education

BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or related field

Tools

Snowflake

Databricks

Asana

JIRA

dbt

Alteryx

Azure Data Factory

Power BI

Tableau

Highcharts

Salesforce Marketing Cloud Intelligence

SQL

Python

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Team Overview:

With Omni adopted as Omnicom’s marketing insights and data platform, the holding company is consolidating its capabilities and sharing data across the organization. This enables more effective, faster, and smarter decision‑making for clients. Annalect established its Data Management and Visualization (DM&V) team to support these efforts, focusing on standardizing data quality, improving data operations, and integrating reporting into Omni. The DM&V team is in an exciting growth phase, scaling its capabilities to meet increasing demand across Omnicom’s agency network.

Position Overview:

The Senior Director, Data Management & Visualization, will ensure that our agency and client teams have access to timely, accurate, and reliable data they can use to make critical business decisions quickly by focusing on the following competencies:

• Metadata creation, semantic layering, and AI‑enablement
• Data curation, reporting, and visualization
• Media, advertising, and marketing industry expertise
• Process development, project management, and delivery
• Account, stakeholder, and relationship management
• Business outcome ownership, goal alignment, and team development

Key Responsibilities:

• Design and optimize workflows, systems, and tools to streamline processes, improve onboarding for new advertisers, partners, and vendors, and ensure consistent, scalable operations across agency and client teams.
• Lead organizational design and team strategy by defining team structures and roles, aligning priorities with agency and client goals, managing budget and resource allocation, and overseeing vendor relationships to maximize team performance and impact.
• Hire, develop, and manage a high‑performing team of direct reports through active mentorship, clear performance expectations, and a culture of continuous learning and accountability in a fast‑paced, matrixed environment.
• Oversee the design and governance of key analytics initiatives , including the development of taxonomies, naming conventions, data quality standards, and compliance monitoring to ensure accuracy, completeness, and timeliness across all data sources.
• Build and advance DM&V capabilities across data operations, process automation, campaign reporting and dashboard visualization, driving adoption of scalable, AI‑enabled solutions that support data‑driven decision‑making across Omnicom’s agency network.
• Drive innovation in analytics and data infrastructure by developing modern metrics frameworks, applying semantic layering, creating AI‑ready datasets, and enabling advanced analytics, machine learning, and generative AI applications.
• Manage the delivery of centralized reporting environments and intuitive data solutions — including on‑demand campaign reports and self‑serve dashboards — to support global rollouts, platform adoption, and consistent agency‑wide access to reliable data.
• Serve as a senior point of contact for agency leadership and key stakeholders , representing DM&V capabilities in strategic conversations, business reviews, and capability presentations, while influencing cross‑functional groups and fostering strong internal and external partnerships.

Required Skills and Qualifications:

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a related field.
• 10+ years’ experience in marketing science, advertising analytics, marketing operations, business intelligence, or data engineering, ideally in a media, agency, or client environment, including 3–5 years in a leadership role overseeing cross‑functional teams, with client‑facing or agency‑side experience preferred.
• Knowledge of modern cloud technologies (e.g., Snowflake, Databricks), familiarity with generative AI tools and platforms (e.g., Google Gemini, Claude, ChatGPT, Copilot), and experience with project management tools (e.g., Asana) is required. Experience with JIRA is preferred.
• Proficiency with programmatic buying platforms and advertising technology tools is required. Experience with DSPs, ad verification, or ad servers is preferred.
• Proficiency with data transformation and data quality tools is required. Experience with dbt, Alteryx, or Azure Data Factory is preferred.
• Expertise in business intelligence technologies; direct experience with Power BI or Tableau is required. Experience with Highcharts or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is preferred.
• Experience with programming and query languages for business intelligence, including proficiency in SQL, is required. Familiarity with Python or DAX is preferred.
• Demonstrated experience working with or supporting activation, direct response, digital investment, managed services, or in‑house media teams is required.
• Proven track record of building, managing, and mentoring high‑performing teams in a fast‑paced, matrixed environment. Experience driving organizational change, platform adoption, or large‑scale data transformations is preferred.
• Excellent communication skills; experienced in engaging with diverse teams and leadership and in influencing cross‑functional groups without authority. Experience collaborating with offshore, technology, operations, vendors, and agencies is required.

Compensation Range:

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

$126,000—$180,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

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