Associate Director, Data Operations

Adelphi Group; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Media Group's Data Operations team in New York is seeking a senior data operations professional to ensure timely, accurate data for agency and client decision-making, powering AI-driven insights and real-time optimizations.

This role leads governance, data quality, and campaign reporting capability development, working with offshore Annalect teams and OMG networks to deliver scalable data solutions. 8+ years in marketing data and strong BI, SQL, and cloud skills are essential.

Qualifications

• 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment.
• 6+ years in marketing agency or directly working with marketing data – ideally focusing on paid media.
• Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred.
• Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred.
• Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence is required. Experience with Tableau or Looker.
• Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential.
• Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required.
• Experience with the Customer Lifecycle and distilling technical information for non-technical audiences; working with global analytics and client teams preferred.

Responsibilities

• Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team – streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors.
• Support the design and execution of our most complex projects.
• Lead the design and implementation of taxonomy and naming conventions.
• Enforce governance and high data quality standards.
• Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals.
• Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team.
• Support the client and agency in data quality and use of data for better decision-making.
• Drive rapid development of innovative campaign reporting solutions.

Skills

Data governance

Leadership

Data analysis

Project management

Communication

Problem solving

Influence without authority

Education

BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, IS, CS, or related field

Tools

DBT

Great Expectations

Starburst

Smartsheet

JIRA

PowerBI

Salesforce Marketing Cloud Intelligence

Tableau

Looker

SQL

Python

JavaScript

DAX

Job description

Job Function

Data and Analytics

Job Subfunction

Data Engineering

Job Description

Team Overview

With the adoption of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Omnicom Media Group created the Data Operations function to lead the charge, which includes developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.

Position Overview

This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to quickly make critical business decisions. Increasingly, the role needs to ensure these business decisions, analyses and optimizations are powered by AI either through ensuring accurate data, detecting & democrotizing insights, or automatically making optimizations in real time. In order to achieve these goals, the role needs to excel in the following Marketing Intelligence competencies:

• Reporting, Data, and Technology Expertise
• Media and Marketing Industry Knowledge
• Data Quality, QA, Automation and Governance
• Delivery, Project Management, and Process Development
• Account, Stakeholder, and Relationship Management
• Creativity, Innovation, and Problem Solving
• Business Impact and Company Advancement

Key Responsibilities

• Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team – streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors
• Support the design and execution of our most complex projects
• Lead the design and implementation of taxonomy and naming conventions
• Enforce governance and high data quality standards
• Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals
• Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team
• Support the client and agency in data quality and use of data for better decision-making

Campaign Reporting Capability Development

• Drive rapid development of innovative campaign reporting solutions
• Support the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies
• Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
• Support the engagement model across OMG functions and teams, including defining a process for the roll-out

Campaign Reporting Capability Delivery

• Support defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client’s business in support of both U.S. and global accounts
• Support the development of business cases and transition campaign reporting delivery to the organization.
• Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions
• Provide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights

Required Skills And Qualifications

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field
• 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment
• 6+ years in marketing agency or directly working with marketing data – ideally focusing on paid media
• Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred.
• Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred.
• Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is required. Experience with Tableau or Looker,
• Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential.
• Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential.
• Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required
• Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams required
• Previous roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferred
• Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred New York: $70,000.00-$125,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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