Senior Director, Data-Driven Relationship Marketing

Merkle; New York (NY); Hybrid; USD 136,000 - 185,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

Paid holidays

Sick leave

Parental leave

Job summary

Merkle is seeking a Senior Director, Relationship Marketing Strategy to lead strategic omni-channel marketing plans for a B2B Insurance/Wealth Management client from a New York base. You will translate new technology in 1st party data marketing and CRM into actionable marketing ideas and collaborate with internal teams to execute plans.

You will develop trusted client relationships, oversee cross-functional initiatives, and travel 20-50% as needed to support client initiatives and growth.

Qualifications

• 10+ years in data-driven marketing.
• 5+ years agency/consulting experience.
• Proficiency in Excel and PowerPoint.
• Strong communication skills.
• Ability to travel 20-50%.

Responsibilities

• Lead strategic omni-channel marketing plans for an Insurance/Wealth Management B2B client.
• Translate new technology in 1st party data marketing and CRM into marketing ideas.
• Develop trusted client relationships and collaborate with internal teams to execute plans.

Skills

Data-driven marketing

Relationship marketing

Cross-functional collaboration

Strategic planning

Travel readiness

Tools

Excel

PowerPoint

Job description

Merkle is seeking a Senior Director, Relationship Marketing Strategy to lead strategic omni-channel marketing plans for a B2B Insurance/Wealth Management client from a New York base. You will translate new technology in 1st party data marketing and CRM into actionable marketing ideas and collaborate with internal teams to execute plans.

You will develop trusted client relationships, oversee cross-functional initiatives, and travel 20-50% as needed to support client initiatives and growth.