Senior Director, Creator Strategy

ShopMy; United States; Remote; USD 160,000 - 250,000; Full time

Benefits offered by this job

Equity in ShopMy

Monetize Your Influence

401(k) with Company Match

Healthcare Coverage

Mental Health Support and More

Flexible PTO

13 Company Holidays

14 Weeks of Paid Parental Leave

Remote-First Culture with an NYC HQ

Workplace & Wellness Stipends

Disability & Life Insurance

Health Care FSA/HSA

Annual Company Offsite

Quarterly Team Co-Locations

Job summary

ShopMy is shaping the future of curated commerce by empowering brands, creators and shoppers through human-led content and technology. The Senior Director, Creator Strategy will design and run the operating model for the creator base below the top tier, ensuring consistent engagement, scalable workflows and measurable impact.

You will partner with Creator leadership, Product, Data and Marketing to continuously tune the model, scale pilots, and deliver high-quality creator experiences at scale.

Qualifications

• 10+ years in creator, talent, customer or partner management, lifecycle strategy or GTM operations, including leading leaders.
• Track record of segmentation and coverage models with high-touch, scaled and tech-touch motions.
• Deep comfort with data: define metrics, read funnel and allocate resources.
• Experience building playbooks and processes that teams actually adopt.
• Strong cross-functional influence, especially with Product and Data.
• Background in creator economy, talent management, influencer marketing or affiliate is preferred.

Responsibilities

• Own the creator management strategy, operating model, performance and teams for creators below the top tier.
• Define segmentation and tiering, including criteria for movement between segments and into the top tier.
• Set the engagement standard for each segment: touch, channels, roles and goals.
• Test and tune the model: track ROI by segment, rebalance coverage, cut ineffective motions.
• Own capacity planning for the teams serving this base, including coverage ratios and headcount decisions.
• Build metrics, dashboards and accountability model for this segment.
• Partner with Creator GM to align standards, tier criteria and handoff process.
• Collaborate with Product, Data and Marketing to automate workflows and lifecycle programs.
• Build and scale a high-performing team and operating rhythm.

Skills

Creator management

Segmentation models

Data-driven decisions

Playbooks & processes

Cross-functional influence

Creator economy background

Leadership of leaders

Management of high-potential creators

Metrics & dashboards

Resource planning

Job description

Join ShopMy - Powering the Future of Digital Marketing

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

At ShopMy, you’re building the future of human-led commerce for the world’s best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world’s best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

Senior Director, Creator Strategy

Role overview

The Senior Director, Creator Strategy will own how ShopMy manages its growing base of creators below the top tier, from first earn through established, repeat performance. This role designs and runs the operating model for that base: how creators are segmented, what level of touch each segment gets, the standardized workflows behind every stage, and the metrics that show whether our effort is going to the right places. You’ll work closely with Creator leadership on shared standards and handoffs, so creator management runs as one connected system. You will continuously tune the model so every creator gets the right amount of attention at the right time, and ShopMy gets the most out of every hour its teams spend on creators.

Key responsibilities

• Own the creator management strategy, operating model, performance and teams for creators below the top tier
• Define segmentation and tiering, including criteria for moving between segments and into the top tier
• Set the engagement standard for each segment: how much touch, through which channels (1:1, 1:many or product-led), by whom and toward what goal
• Keep testing and tuning the model: track return on effort by segment, rebalance coverage when the data calls for it, and cut motions that aren’t working
• Own capacity planning for the teams serving this base, including coverage ratios and when to add headcount or automate
• Build the metrics, dashboards and accountability model for this segment
• Partner closely with Creator GM to align standards, tier criteria and a consistent handoff process
• Partner with Product, Data and Marketing to turn manual workflows into tooling and improve lifecycle programs
• Build and scale a high-performing team and the operating rhythm around it

What success looks like

• A clear, documented management model exists for every segment you own, and each team knows who they own, what good management looks like and how it’s measured
• Effort matches potential: high-potential creators get focused attention, and the broader base is served well through scaled and automated programs
• A creator’s experience is consistent and doesn’t depend on which team or person they work with
• The model is actively tuned, not set once. Coverage decisions are reviewed regularly and backed by data
• A steady, growing pipeline of creators moving from first earn to habit and into the top tier
• You run several pilots at once, move quickly and know what to scale and what to kill
• A well-structured, accountable team that consistently hits its funnel targets

What you bring

• 10+ years in creator, talent, customer or partner management, lifecycle strategy or GTM operations, including leading leaders (managers of managers)
• A track record of building segmentation and coverage models that mix high-touch, scaled and tech-touch motions
• Deep comfort with data: you define the metrics, read the funnel and make resourcing decisions from it
• Experience building playbooks and processes that teams actually adopt
• Strong cross-functional influence, especially with Product and Data
• A background in the creator economy, talent management, influencer marketing or affiliate is strongly preferred

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range

$160,000—$250,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission, and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate’s experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

Benefits & Perks

ShopMy invests in more than compensation. We support your health, your growth, and your life outside of work.

• Equity in ShopMy - Every employee is an owner; all roles receive equity
• Monetize Your Influence - Every employee builds and grows their own ShopMy page
• 401(k) with Company Match - 3% employer contribution, fully vested
• Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
• Mental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost
• Flexible PTO - Take the time you need, including your birthday off
• 13 Company Holidays
• 14 Weeks of Paid Parental Leave
• Remote-First Culture with an NYC HQ - Some teams may have different location requirements
• Workplace & Wellness Stipends - Support for wellness, home office needs and a Wellhub membership
• Disability & Life Insurance - 100% employer-paid
• Health Care FSA/HSA
• Annual Company Offsite
• Quarterly Team Co-Locations