Senior Director, Creator Marketing & Talent Growth

Excel-Sports-Management; Springs (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Excel Sports Management in New York, NY seeks a Sr. Director of Talent & Creator Marketing to lead a growing influencer team and oversee a portfolio of high-profile campaigns.

You will manage and develop team members, stay hands-on in ideation, talent negotiations, and delivery, and drive integrated campaigns across client briefs and creative with sharp judgment. The role requires 8+ years in influencer marketing, strong leadership, and a deep creator ecosystem fluency.

Qualifications

• 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
• Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
• Proven ability to build and present strategies and decks that win business.
• Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends.
• Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
• Existing relationships with creator talent and management strongly preferred.
• Strong project management skills with the ability to manage competing priorities under tight deadlines.
• Collaborative partner who also knows when to own a decision and drive the work forward.
• Exceptional written and verbal communication — polished in client settings, clear and direct internally.
• Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

Responsibilities

• Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
• Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
• Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.
• Drive talent & influencer strategy for new business pitches and existing client proposals — from concept through polished deck.
• Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
• Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
• Collaborate closely with account, creative, and social teams to bring integrated ideas to life.
• Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery.
• Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
• Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.
• Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality.
• Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client-ready.
• Maintain direct relationships with talent, agents, and creator networks — and put those relationships to work on campaigns.
• Serve as a trusted senior client partner — proactively bringing ideas, handling escalations, and presenting work with confidence.
• Navigate complex client organizations, stakeholder dynamics, and approval processes with ease.
• Manage multiple accounts and workstreams simultaneously without dropping the ball.

Skills

Talent & influencer marketing

People management

Campaign strategy

Client relationship management

Project management

Tools

AspireIQ

Grin

Traackr

CreatorIQ

Job description

Excel Sports Management in New York, NY seeks a Sr. Director of Talent & Creator Marketing to lead a growing influencer team and oversee a portfolio of high-profile campaigns.

You will manage and develop team members, stay hands-on in ideation, talent negotiations, and delivery, and drive integrated campaigns across client briefs and creative with sharp judgment. The role requires 8+ years in influencer marketing, strong leadership, and a deep creator ecosystem fluency.