Senior Director, Creator & Affiliate Growth

Etsy, Inc.; New York (NY); Hybrid; USD 197,000 - 267,000; Full time

Benefits offered by this job

Equity package

Annual bonus

Competitive benefits

Job summary

Etsy, Inc. is seeking a senior leader to grow our Creator and Affiliate ecosystem, integrating in‑house creator programs with external networks to scale traffic, buyer acquisition, revenue, and brand relevance.

You will unify creator relationships and partnerships into a single growth strategy while mentoring a high‑performing team. The role reports to the Director of Influencer & Advertising Studio and collaborates with Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media to

Qualifications

• 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network.
• Deep understanding of creator landscape plus affiliate economics (CPA, commissions, override structures).
• Experienced people manager with a track record of building and leading high‑performing teams.
• Strategic thinker who has designed program structures—tiering, commission logic, creator segmentation—from scratch.
• Hands-on experience designing and reading incrementality tests and comfortable building revenue forecasts.

Responsibilities

• Manage the teams that own Creator Program and publisher affiliate program strategy and execution.
• Build growth plans for creator recruitment, engagement, retention, and monetization, scaling Etsy’s in‑house ambassador program.
• Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and partners), including incentives and promotions.
• Grow and optimize Etsy's global Affiliate program, deepening partnerships across 100+ countries.
• Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps.
• Align cross‑functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media.
• Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and report to senior leadership.
• Mentor and grow a high‑performing team, fostering a culture of testing and learning.

Skills

Creator marketing

Affiliate marketing

People management

Growth strategy

Cross-functional collaboration

Analytics & attribution

Job description

Etsy, Inc. is seeking a senior leader to grow our Creator and Affiliate ecosystem, integrating in‑house creator programs with external networks to scale traffic, buyer acquisition, revenue, and brand relevance.

You will unify creator relationships and partnerships into a single growth strategy while mentoring a high‑performing team. The role reports to the Director of Influencer & Advertising Studio and collaborates with Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media to