Senior Director, Content Strategy & Thought Leadership

Payactiv; Milpitas (CA); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Company sponsored Health, Dental, andV

401K, traditional, and Roth with a公司匹配

Tuition Assistance or Tuition Reimbu

Unlimited Paid Time off

Monthly Gym Reimbursement

Paid time off to volunteer

Paid Family Leave

Complimentary office lunches

Opportunity to grow

Opportunity to work with a great team

Salary Range: $135K to $165K plusBonus

Job summary

Payactiv is seeking a Senior Manager, Content Marketing to define and lead content strategy across the entire customer journey. This role will shape how employers, partners, employees, and industry influencers understand Payactiv and the future of earned wage access.

As the steward of our editorial strategy, you'll create compelling narratives that build trust, strengthen our brand, support demand generation, and reinforce our leadership position in the market.

Qualifications

• 7–10+ years of experience in B2B content marketing, editorial strategy, journalism, product marketing, or brand storytelling.
• Proven experience developing executive thought leadership and strategic content programs.
• Exceptional writing, editing, interviewing, and storytelling abilities.
• Strong understanding of SEO, content strategy, and full-funnel marketing.
• Experience supporting demand generation, sales enablement, product marketing, and brand campaigns.
• Ability to synthesize complex topics into clear, engaging, and persuasive content.
• Strong project management skills with experience managing multiple initiatives and stakeholders simultaneously.
• Experience with HubSpot, CMS platforms, SEO tools, AI-assisted content workflows, and marketing analytics.

Responsibilities

• Define and lead Payactiv's enterprise content strategy aligned to priorities and revenue goals.
• Own the editorial calendar across brand, demand generation, product marketing, partner marketing, customer marketing, PR, and events.
• Identify content opportunities that educate the market and strengthen leadership.
• Partner with executives to develop thought leadership, bylined articles, and media content.
• Translate trends into compelling stories about financial wellness and earned wage access.
• Lead development of content across digital and offline channels and ensure consistent messaging.
• Collaborate with Design, Product Marketing, Demand Gen, Sales Enablement, PR, and Growth Marketing on integrated campaigns.
• Develop content that supports sales conversations, competitive positioning, and partner enablement.

Skills

B2B content marketing

Editorial strategy

Journalism

Product marketing

Brand storytelling

Tools

HubSpot

CMS platforms

SEO tools

AI-assisted content workflows

Marketing analytics

Job description

Payactiv is seeking a Senior Manager, Content Marketing to define and lead content strategy across the entire customer journey. This role will shape how employers, partners, employees, and industry influencers understand Payactiv and the future of earned wage access.

As the steward of our editorial strategy, you'll create compelling narratives that build trust, strengthen our brand, support demand generation, and reinforce our leadership position in the market.