Senior Director, Content & Creative Strategy

Socket.dev; Addison (TX); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

401(k) Retirement Plan with Employer

Medical, Vision, Prescription, Telehel

Life & Disability Insurance

Paid Time Off

Tuition Reimbursement

Commuter Benefits

Dependent Care Spending Account

Employee Discounts

Job summary

Concentra is seeking a Senior Director, Content & Creative to lead the content and creative strategy from strategy through execution, setting vision, standards, and operating model across the enterprise. You will manage a multidisciplinary team and partner with Product, Digital, Revenue Operations, Sales, Clinical and Operations to drive integrated content and experiences that differentiate the brand.

This role requires a proven track record in enterprise content strategy, brand governance, and

Qualifications

• Bachelor’s degree from an accredited college or university or equivalent education and experience.
• Typically twelve years of progressive enterprise content strategy, marketing, brand communications or related marketing leadership in a complex B2B environment.
• Experience establishing brand standards, messaging frameworks and editorial governance across channels.
• Experience using performance metrics, customer insights and analytics to optimize content strategy and drive results.
• Experience leading marketing, communications or creative functions in a complex, regulated B2B setting; healthcare experience is preferred.

Responsibilities

• Lead integrated content strategy to strengthen reputation, grow brand awareness and support enterprise growth.
• Provide strategic creative direction, coaching for writers and designers, ensuring brand standards and quality.
• Champion Concentra's brand strategy with consistent messaging and visual identity across external communications.
• Collaborate with leaders to translate priorities into content, creative and communications that drive growth.
• Develop compelling content including thought leadership, case studies, news, media materials and assets.
• Evolve content operations with planning, prioritization, workflows and production efficiency.
• Improve content governance, measurement, and editorial excellence using AI-enabled tools.
• Define KPIs to evaluate impact and optimize strategy and execution.
• Lead and develop a high-performing cross-functional content and creative team.
• Note: duties may change with or without notice.

Job description

Concentra is seeking a Senior Director, Content & Creative to lead the content and creative strategy from strategy through execution, setting vision, standards, and operating model across the enterprise. You will manage a multidisciplinary team and partner with Product, Digital, Revenue Operations, Sales, Clinical and Operations to drive integrated content and experiences that differentiate the brand.

This role requires a proven track record in enterprise content strategy, brand governance, and