Senior Director, Content & Creative Strategy

Concentra; Addison (TX); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

401(k) Retirement Plan with Employer 


Medical, Vision, Prescription, Telehe

Life & Disability Insurance

Paid Time Off

Colleague Referral Bonus Program

Tuition Reimbursement

Commuter Benefits

Dependent Care Spending Account

Employee Discounts

Job summary

Concentra is seeking a Senior Director of Content & Creative to lead the strategy and execution of enterprise content, shaping editorial direction and creative standards across the organization. You will guide a multidisciplinary team and partner with marketing, product, sales, and clinical stakeholders to drive brand growth and customer engagement.

The role focuses on scalable content operations, governance, and the use of AI-enabled tools to improve efficiency while preserving editorial

Qualifications

• 12+ years of progressive experience leading enterprise content strategy, integrated marketing, brand communications, creative services, or related marketing functions within a complex, matrixed B2B organization.
• Experience establishing and maintaining enterprise brand standards, messaging frameworks, editorial governance, and quality across multiple communication channels.
• Experience leveraging performance metrics, customer insights, and analytics to optimize content strategy, measure effectiveness, and drive business results.
• Experience leading marketing, communications, content, or creative functions within a complex, regulated, or highly matrixed B2B environment; healthcare industry experience is preferred but not required.

Responsibilities

• Lead the development and execution of integrated content strategies that strengthen Concentra's reputation, build brand awareness, increase customer engagement and support enterprise growth initiatives.
• Lead the creative function from strategy through execution providing strategic creative direction, coaching writers and designers, and ensuring all deliverables reflect Concentra's brand standards, quality and impact expectations.
• Champion and operationalize Concentra's brand strategy, ensuring consistent application of brand standards, messaging architecture, editorial quality and visual identity across all external marketing communications.
• Partner with business, clinical and commercial leaders to translate enterprise priorities into integrated content, creative and communications strategies that support customer acquisition, engagement, retention and growth.
• Develop compelling content, including thought leadership, executive presentations, customer stories, case studies, testimonials, news announcements, media materials, sales enablement materials, website content, campaign assets, videos and other external communications.
• Lead and continuously evolve the content and creative operating model, including editorial planning, project management, intake, prioritization, resource allocation and production workflows to ensure efficient, high-quality delivery.

Skills

Content strategy

Brand management

Leadership

Editorial governance

Cross-functional collaboration

AI-enabled tools

Education

Bachelor's degree

Tools

AI-enabled content tools

Job description

Concentra is seeking a Senior Director of Content & Creative to lead the strategy and execution of enterprise content, shaping editorial direction and creative standards across the organization. You will guide a multidisciplinary team and partner with marketing, product, sales, and clinical stakeholders to drive brand growth and customer engagement.

The role focuses on scalable content operations, governance, and the use of AI-enabled tools to improve efficiency while preserving editorial