Senior Director, Communications & Media Strategy

America's Test Kitchen; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

The Culinary Media Group seeks a Director of Communications to guide ATK, Food52 and related brands from its Brooklyn Navy Yard offices with hybrid travel to Boston. You will shape long-range plans, lead media relations, and serve as spokesperson to raise visibility and drive audience engagement across TV, digital, print and social platforms.

With 8–10 years in communications, you will build media networks, craft compelling narratives, and collaborate with Marketing to reinforce brand promises

Qualifications

• At least 8–10 years in communications and media/public relations.
• Experience as a manager and owner of a communications strategy.
• Proven success building relationships with the media.
• Experience in cooking/food communications preferred but not required.
• Expertise in media PR for TV, magazines, books and digital media.

Responsibilities

• Formulate a communications strategy to raise visibility and brand perception.
• Manage media interactions across TV, digital and print platforms.
• Develop and maintain a national/local media contact network.
• Craft storylines and identify themes aligning with business goals.
• Write and edit press releases and internal messaging.
• Serve as the primary communications spokesperson.
• Collaborate with marketing on brand positioning and audience messaging.
• Monitor press coverage and compile clip packages.
• Identify opportunities for leadership to tell ATK and Food52 stories.

Skills

Media relations

Strategic communications

Team leadership

Executive communications

Content strategy

Public speaking

Relationship building

Job description

The Culinary Media Group seeks a Director of Communications to guide ATK, Food52 and related brands from its Brooklyn Navy Yard offices with hybrid travel to Boston. You will shape long-range plans, lead media relations, and serve as spokesperson to raise visibility and drive audience engagement across TV, digital, print and social platforms.

With 8–10 years in communications, you will build media networks, craft compelling narratives, and collaborate with Marketing to reinforce brand promises