Brand Director: Culinary Concepts & Growth

Phoenix3 Collective; Boston (MA); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

A culinary-driven hospitality organization in Boston is seeking a Brand Director to lead brand strategy and execution for its operating brands. This role involves creating compelling B2B marketing strategies and overseeing dining concepts across various locations. Candidates should have over 8 years of experience in hospitality or food-focused roles, strong creative judgment, and the ability to manage multiple brands. It's an in-office position that offers the chance to truly shape hospitality experiences.

Qualifications

• 8+ years of experience in restaurant, hospitality, or food-focused brand roles.
• Experience owning or leading brand strategy across multiple brands, including B2B and B2C brands.
• Strong background in concept creation, brand storytelling, lead generation, and creative design direction.
• Experience guiding digital marketing, social media, and local store marketing strategies.
• Ability to create cohesive annual marketing plans that connect brand, food, and guest experience.
• Strong communication and presentation skills.
• Comfort working in a fast-moving, entrepreneurial environment.

Responsabilités

• Own and evolve brand positioning, tone, and visual direction for operating brands.
• Ensure brand consistency across sales materials, digital platforms, and communications.
• Lead brand and concept development across a portfolio of consumer-facing concepts.
• Develop site-specific concepts informed by local market conditions.
• Own concept creation from early exploration through launch.
• Work closely with culinary leadership to ensure concepts are expressed through the menu.
• Partner with operations teams to ensure concepts are realistic and scalable.
• Lead the development of integrated annual marketing plans.

Formation

Bachelor’s degree in marketing or a related field

MBA (preferred but not required)

Description du poste

A culinary-driven hospitality organization in Boston is seeking a Brand Director to lead brand strategy and execution for its operating brands. This role involves creating compelling B2B marketing strategies and overseeing dining concepts across various locations. Candidates should have over 8 years of experience in hospitality or food-focused roles, strong creative judgment, and the ability to manage multiple brands. It's an in-office position that offers the chance to truly shape hospitality experiences.