Head of Strategic Communications & Media

America's Test Kitchen; Brooklyn (OH); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Culinary Media Group is seeking a Director of Communications to oversee communications and media relations for America’s Test Kitchen, Food52, and future acquisitions. Based in Brooklyn, NY, the role reports to the CEO and shapes the company’s media presence across TV, print, digital, and social platforms.

The role requires long-range vision and day-to-day execution, including securing TV appearances, launching cookbooks, training on-camera talent, working with influencers, and promoting digital

Qualifications

• 8–10 years in communications and media/public relations.
• Experience as a manager and the owner of a communications strategy.
• Proven success building and fostering relationships with the media.
• Prior experience in cooking/food communications preferred but not required.
• Expertise in media public relations for TV, magazines, books, and digital media.
• Track record of securing high-impact placements.
• Strong understanding of social media and how to leverage platforms.
• Superior attention to detail.
• Ability to manage multiple projects/requests simultaneously.
• Unparalleled verbal and written skills, and proficiency presenting ideas clearly.
• Strong analytical skills and understanding how to measure the value of media placements.

Responsibilities

• Formulate a communications strategy to raise visibility and brand perception of ATK and Food52, while achieving micro goals.
• Manage all media interactions across TV, digital and print platforms.
• Develop and maintain a network of media contacts across national, local and trade press.
• Craft storylines and identify themes supporting business goals.
• Strengthen media profiles for on-screen talent and secure appearances aligned with goals.
• Write and edit press releases, briefing documents, and select internal messaging.
• Serve as the primary communications spokesperson.
• Collaborate with Marketing on brand positioning and messaging.
• Monitor press coverage and compile recurring clip packages.

Skills

Media relations

Strategy

Press releases

Spokesperson

Storytelling

Internal communications

Analytics

Project management

Verbal communications

Written communications

Job description

Culinary Media Group is seeking a Director of Communications to oversee communications and media relations for America’s Test Kitchen, Food52, and future acquisitions. Based in Brooklyn, NY, the role reports to the CEO and shapes the company’s media presence across TV, print, digital, and social platforms.

The role requires long-range vision and day-to-day execution, including securing TV appearances, launching cookbooks, training on-camera talent, working with influencers, and promoting digital