Title: Senior Director, Head of Commercial Insights & Forecasting
Location: Remote
The Senior Director, Commercial Insights & Forecasting will lead commercial insights, forecasting, market research, competitive intelligence, and analytics to inform business strategy and drive commercial performance within a biopharmaceutical organization. This individual will partner with Commercial, Sales, Marketing, Medical Affairs, Market Access, and Finance to translate market, customer, and performance data into actionable insights. The role will also build and develop a high-performing team to support strategic planning, commercialization, and data-driven decision-making.
Key Responsibilities
Integrated Insights & Business Strategy
- Serve as a strategic partner to commercial leadership, identifying growth opportunities, business risks, and strategic priorities.
- Integrate market research, customer insights, competitive intelligence, and performance data into actionable recommendations.
- Support executive decision-making, strategic planning, and resource allocation.
Forecasting & Business Planning
- Lead commercial forecasting, scenario planning, and forecast governance for pipeline and marketed products.
- Incorporate patient dynamics, market trends, payer access, and competitive developments into forecast models.
- Partner with Finance on budgeting, long-range planning, and business performance assessments.
- Lead research to understand healthcare professional, patient, and payer needs, behaviors, and unmet needs.
- Monitor competitor activity, clinical developments, regulatory milestones, and market trends.
- Translate insights into recommendations for brand strategy, market positioning, and commercial opportunities.
Commercial Analytics & Performance
- Establish key performance indicators, launch metrics, and measurement frameworks.
- Analyze commercial performance and customer behavior to identify opportunities and improve execution.
- Deliver insights that inform strategic decisions and resource prioritization.
Team Leadership & Capability Building
- Build and lead a high-performing commercial insights and forecasting team.
- Develop capabilities across market research, forecasting, competitive intelligence, and analytics.
- Promote innovation, collaboration, and continuous improvement through advanced analytics and emerging technologies.
Qualifications
Required
- Bachelor's degree in Business, Economics, Marketing, Statistics, Life Sciences, Public Health, or a related field.
- 12+ years of experience in commercial insights, forecasting, market research, analytics, or commercial strategy within the biopharmaceutical industry.
- Experience supporting pharmaceutical launches and developing patient-based commercial forecasts.
- Strong analytical, strategic thinking, communication, and stakeholder management skills.
- Demonstrated leadership and team development experience.
Preferred
- Advanced degree, such as an MBA, MPH, MS, or PhD.
- Experience in immunology or inflammation
- Experience with specialty distribution models, strategic consulting, or building insights capabilities in a growing organization.