Senior Director, Business Planning

Astound Broadband; Dallas (TX); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

401k retirement plan, with employer re

Insurance options including medical, &

Paid Time Off/Vacation

Floating Holiday

Paid Holidays

Paid Sick Leave

Tuition reimbursement program

Employee discount program

Job summary

Astound Broadband is seeking an experienced leader to drive business planning, forecasting, lead generation, and revenue operations within a dynamic commercial environment. You will shape annual plans, design compensation, supervise quota and territory strategy, and oversee post-sale customer delivery to ensure on-time, high-quality service.

A strong background in cross-functional collaboration and executive communication is essential.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Operations, or related field; advanced degree preferred.
• 10+ years of progressive experience in business planning, sales operations, revenue operations, commercial operations, or related disciplines.
• 5+ years of leadership experience with demonstrated ability to build and lead high-performing teams.
• Strong experience with sales compensation, commission management, quota setting, territory planning, forecasting, and performance management.
• Demonstrated experience with lead generation and pipeline development programs.
• Experience overseeing complex commercial customer delivery, provisioning, implementation, or project management functions.
• Strong financial, analytical, and operational acumen.
• Proven ability to work across Sales, Finance, Marketing, Operations, Engineering, Construction, and Customer Care.
• Strong executive communication, problem-solving, and decision-making capabilities.

Responsibilities

• Lead annual operating plans, revenue forecasts, headcount planning, capacity models, and growth strategies.
• Develop revenue models, forecasts, performance reporting, and business insights to support leadership decision-making.
• Translate commercial objectives into measurable plans and performance expectations.
• Identify risks, opportunities, and performance gaps and drive appropriate corrective actions.
• Lead the strategy and operating framework for lead generation, prospecting, and pipeline creation.
• Partner with Sales and Marketing to develop targeted programs that increase qualified opportunities.
• Establish lead generation goals and measure lead volume, conversion, pipeline contribution, and program effectiveness.
• Drive accountability for consistent pipeline-building activity across the sales organization.
• Continuously identify opportunities to improve lead quality, conversion, and overall pipeline health.
• Lead the design, administration, and optimization of sales compensation and commission programs.
• Ensure compensation programs align sales behaviors with revenue and growth objectives.
• Maintain governance and accuracy across commission calculation, reporting, and administration.
• Partner with Sales and Finance to evaluate plan effectiveness and recommend adjustments.
• Ensure incentive structures appropriately balance seller motivation, business performance, and financial discipline.
• Lead annual quota development and establish consistent, data-driven allocation methodologies.
• Develop territory and account coverage strategies aligned to market opportunity and sales capacity.
• Ensure alignment across revenue targets, quotas, territories, compensation plans, and headcount.
• Monitor quota attainment, sales productivity, territory performance, and capacity.
• Provide leadership with actionable insights into performance trends, risks, and opportunities.
• Lead the Commercial Project Management organization responsible for managing the post-sale customer lifecycle.
• Ensure customer builds, service delivery, provisioning, and installation activities are completed on time and aligned with customer commitments.
• Establish clear ownership, milestones, visibility, and accountability throughout the customer delivery process.
• Proactively identify and resolve delivery risks, dependencies, and escalations that could impact customers or revenue realization.
• Maintain strong communication between Sales and delivery organizations throughout the implementation lifecycle.
• Coordinate cross-functional execution across Sales, Construction, Operations, Engineering, and Customer Care to accelerate order completion.
• Maintain visibility into order status, provisioning, construction, installation, and service activation.
• Identify process bottlenecks and drive resolution of issues impacting customer delivery.
• Reduce order-to-install cycle times and accelerate revenue realization.
• Establish performance metrics and operating rhythms that improve accountability across the delivery lifecycle.
• Build, lead, and develop a high-performing Business Planning and Commercial Project Management organization.
• Establish clear expectations, accountability, and performance standards across the organization.
• Create strong operating disciplines across planning, lead generation, compensation, quota management, and customer delivery.
• Serve as a trusted partner to Commercial leadership and cross-functional stakeholders.
• Foster a culture of ownership, urgency, collaboration, continuous improvement, and results.

Skills

Sales operations

Forecasting

Leadership

Revenue operations

Education

Bachelor’s degree in Business, Finance, Economics, Operations, or related field

Job description

Duties and Responsibilities

Business Planning & Forecasting

• Lead annual operating plans, revenue forecasts, headcount planning, capacity models, and growth strategies.

• Develop revenue models, forecasts, performance reporting, and business insights to support leadership decision-making.

• Translate commercial objectives into measurable plans and performance expectations.

• Identify risks, opportunities, and performance gaps and drive appropriate corrective actions.

Lead Generation & Pipeline Development

• Lead the strategy and operating framework for lead generation, prospecting, and pipeline creation.

• Partner with Sales and Marketing to develop targeted programs that increase qualified opportunities.

• Establish lead generation goals and measure lead volume, conversion, pipeline contribution, and program effectiveness.

• Drive accountability for consistent pipeline-building activity across the sales organization.

• Continuously identify opportunities to improve lead quality, conversion, and overall pipeline health.

Sales Compensation & Commission Management

• Lead the design, administration, and optimization of sales compensation and commission programs.

• Ensure compensation programs align sales behaviors with revenue and growth objectives.

• Maintain governance and accuracy across commission calculation, reporting, and administration.

• Partner with Sales and Finance to evaluate plan effectiveness and recommend adjustments.

• Ensure incentive structures appropriately balance seller motivation, business performance, and financial discipline.

Quota, Territory & Performance Management

• Lead annual quota development and establish consistent, data-driven allocation methodologies.

• Develop territory and account coverage strategies aligned to market opportunity and sales capacity.

• Ensure alignment across revenue targets, quotas, territories, compensation plans, and headcount.

• Monitor quota attainment, sales productivity, territory performance, and capacity.

• Provide leadership with actionable insights into performance trends, risks, and opportunities.

Customer Delivery Project Management

• Lead the Commercial Project Management organization responsible for managing the post-sale customer lifecycle.

• Ensure customer builds, service delivery, provisioning, and installation activities are completed on time and aligned with customer commitments.

• Establish clear ownership, milestones, visibility, and accountability throughout the customer delivery process.

• Proactively identify and resolve delivery risks, dependencies, and escalations that could impact customers or revenue realization.

• Maintain strong communication between Sales and delivery organizations throughout the implementation lifecycle.

Order Provisioning & Installation Management

• Coordinate cross-functional execution across Sales, Construction, Operations, Engineering, and Customer Care to accelerate order completion.

• Maintain visibility into order status, provisioning, construction, installation, and service activation.

• Identify process bottlenecks and drive resolution of issues impacting customer delivery.

• Reduce order-to-install cycle times and accelerate revenue realization.

• Establish performance metrics and operating rhythms that improve accountability across the delivery lifecycle.

Leadership & Operational Excellence

• Build, lead, and develop a high-performing Business Planning and Commercial Project Management organization.

• Establish clear expectations, accountability, and performance standards across the organization.

• Create strong operating disciplines across planning, lead generation, compensation, quota management, and customer delivery.

• Serve as a trusted partner to Commercial leadership and cross-functional stakeholders.

• Foster a culture of ownership, urgency, collaboration, continuous improvement, and results.

• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered
• Other duties as assigned

Requirements/Qualifications

Education:

• Bachelor’s degree in Business, Finance, Economics, Operations, or related field; advanced degree preferred.

Experience:

• 10+ years of progressive experience in business planning, sales operations, revenue operations, commercial operations, or related disciplines.
• 5+ years of leadership experience with demonstrated ability to build and lead high-performing teams.

Knowledge, Skills and Abilities:

• Strong experience with sales compensation, commission management, quota setting, territory planning, forecasting, and performance management.
• Demonstrated experience with lead generation and pipeline development programs.
• Experience overseeing complex commercial customer delivery, provisioning, implementation, or project management functions.
• Strong financial, analytical, and operational acumen.
• Proven ability to work across Sales, Finance, Marketing, Operations, Engineering, Construction, and Customer Care.
• Strong executive communication, problem-solving, and decision-making capabilities.

We’re Proud to Offer a Comprehensive Benefits Package Including:

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

*Benefits listed above are for regular full-time position

Base Salary:

The base salary range for this position is $150,000 - $200,000annually, plus opportunities for bonus and benefits, if applicable. The base pay rangerepresentsthe low and high end of the hiring range for this job.Actual pay will vary and may be above or below the range based onvarious factorsincluding but notlimited to relevant skills, experience, and capabilities.

Our Mission Statement:

• Take care of our customers
• Take care of each other
• Do what we say we are going to do
• Have fun

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

About Astound:

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.

At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.

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