Senior Director, Brand Strategy: Developer Platform

Github; United States; Remote; USD 142,000 - 376,000; Full time

Job summary

GitHub is seeking a Sr. Director of Brand Strategy to lead the strategy for its developer platform, spanning GitHub, Copilot, Azure, VS Code, and more.

This senior leader will turn complex product ideas into clear, developer‑facing storytelling, guiding briefs, narratives, and production plans to land across launches and moments. You will build an integrated Brand Studio, develop launch content systems, and use AI-enabled workflows to scale output while preserving craft and technical

Qualifications

• 12+ years in agency branding or marketing leadership.
• 10+ years executing marketing strategies.
• 10+ years in marketing campaigns and cross-functional teams.
• Experience with developer-focused or technical audiences.

Responsibilities

• Define and evolve the brand strategy for developer-facing work across GitHub and the Microsoft developer platform.
• Translate strategy into clear creative direction and messaging systems.
• Build narratives that connect product truth, developer needs, and business outcomes.
• Own content production and launch systems for priority launches and major moments.
• Develop AI-enabled content operations to improve speed and maintain quality.

Skills

Brand marketing

Marketing strategy

Campaign management

Cross-functional collaboration

Education

Bachelor's Degree in Business/Marketing/Communications

Job description

GitHub is seeking a Sr. Director of Brand Strategy to lead the strategy for its developer platform, spanning GitHub, Copilot, Azure, VS Code, and more.

This senior leader will turn complex product ideas into clear, developer‑facing storytelling, guiding briefs, narratives, and production plans to land across launches and moments. You will build an integrated Brand Studio, develop launch content systems, and use AI-enabled workflows to scale output while preserving craft and technical