Senior Brand Strategy Director, Developer Platform (Remote)

GitHub, Inc.; Northern (KY); Hybrid; USD 142,000 - 376,000; Full time

Job summary

GitHub seeks a Sr.Director of Brand Strategy to lead the strategy for its developer platform across content, narrative, and production systems. This hands-on leadership role requires translating strategy into clear creative direction that resonates with developers and aligns with product storytelling across GitHub, Copilot, Azure, and VS Code.

The candidate will manage briefs, guide production, and ensure launches reinforce a coherent platform story while preserving GitHub’s developer

Qualifications

• 12+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field
• 10+ years experience executing a communications or marketing strategy
• 10+ years experience with marketing and campaign management
• 10+ years experience working cross-functionally with other teams (e.g., Design, Communications, Revenue, Customer Success, external agencies/internal)

Responsibilities

• Define and evolve the brand and narrative strategy for developer-facing work across GitHub and the Microsoft developer platform.
• Translate company strategy, product vision, audience insight, market position, and our cultural DNA into clear creative direction.
• Build narrative and messaging systems that connect product truth, developer needs, customer evidence, technical proof, and business outcomes.
• Ensure launches, campaigns, demos, customer stories, web, social, editorial content, field assets, and executive moments reinforce a coherent platform story.
• Protect the distinctiveness and developer authenticity of GitHub while helping Microsoft present a more connected developer experience.
• Partner closely with product and engineering leaders to ensure narratives are technically credible and grounded in real developer value.
• Lead priority programs from early strategy and briefing through concept development, production, distribution, and performance review.
• Directly shape briefs, narratives, concepts, critiques, production plans, and major deliverables.
• Champion creative work that is clear, human, technically astute, and authentic to developer audiences.
• Build standards, examples, and critique rhythms that make quality visible and repeatable without making the work formulaic.
• Balance strong internal creative ownership with selective use of agencies, vendors, and production partners.
• Own the content strategy and production model for priority launches and major developer moments.
• Define launch tiers and content bills of materials based on audience opportunity, business importance, product readiness, narrative value, and intended behavior change.
• Build intake, planning, prioritization, resourcing, review, and measurement mechanisms that reduce reactive production and clarify what gets made.
• Connect launch narratives across product pages, docs, blogs, social, demos, video, executive communications, customer evidence, and field-ready assets.
• Clarify roles, decision rights, quality standards, and partner expectations so teams can move faster without sacrificing craft.
• Reserve premium creative attention for the moments where stronger work can materially improve reach, understanding, adoption, or brand meaning.
• Build repeatable customer-evidence and proof storytelling capability with predictable sourcing, capture, approvals, distribution, and reuse.
• Shape customer stories that demonstrate real product usage, developer impact, and business outcomes.
• Partner with product, engineering, field, customer success, communications, and marketing to identify proof points early enough to influence launch narratives.
• Develop demo and executive storytelling frameworks that communicate strategic value and workflow change.
• Ensure priority content experiences give developers clear paths to learn, try, use, and deepen adoption of products.
• Define success before production begins and build post-launch learning loops that improve future briefs, narratives, asset mixes, and creative investment.

Skills

Brand strategy

Narrative systems

Content strategy

Leadership

Cross-functional collaboration

Marketing strategy

Communications

Social media

Customer evidence

Education

Bachelor's degree in Business/Marketing/Communications

Master's degree in Business/Marketing/Communications

Job description

GitHub seeks a Sr.Director of Brand Strategy to lead the strategy for its developer platform across content, narrative, and production systems. This hands-on leadership role requires translating strategy into clear creative direction that resonates with developers and aligns with product storytelling across GitHub, Copilot, Azure, and VS Code.

The candidate will manage briefs, guide production, and ensure launches reinforce a coherent platform story while preserving GitHub’s developer