Senior Director, Brand Partnerships & Cultural Strategy

Fossil Group, Inc.; Richardson (TX); On-site; USD 160,000 - 210,000; Full time

Job summary

Fossil Group in Richardson, TX is seeking a Senior Director Brand Collaboration, Cultural Strategy & Press to lead a modernized approach to partnerships, cultural programming, and earned media with a global reach.

You will drive high-impact co-brand opportunities, own the global cultural calendar, integrate PR and influencer relations, and connect campaign results to sales and brand health across the organization.

Qualifications

• 8+ years of experience in PR and brand partnerships.
• Luxury fashion, watch or jewelry experience preferred.
• Exceptional media relationships across social and traditional press.
• Proven ability to lead high-performing teams.
• Experience managing agencies and external partners.
• Commercial fluency with the ability to tie PR activity to business outcomes.

Responsibilities

• Develop and execute brand collaboration strategies for high-impact co-brand and partnership opportunities.
• Own the global cultural calendar to maintain visibility during award seasons, sports events and fashion weeks.
• Integrate PR and influencer relations into a unified relationship-led function.
• Direct global brand outreach and earned media strategies across modernized channels, including podcasts, newsletters, and creator press.
• Scout innovation trends to inform campaigns and product development.
• Connect earned media and collaboration metrics to sales, brand health, and conversion.
• Collaborate with marketing on integrated advertising, promotion, and brand plans.

Skills

PR & Brand Partnerships

Media Relationships

Team Leadership

Agency Management

Commercial Fluency

Cultural Trends

Negotiation

Job description

Fossil Group in Richardson, TX is seeking a Senior Director Brand Collaboration, Cultural Strategy & Press to lead a modernized approach to partnerships, cultural programming, and earned media with a global reach.

You will drive high-impact co-brand opportunities, own the global cultural calendar, integrate PR and influencer relations, and connect campaign results to sales and brand health across the organization.